Biography
Petter Stordalen is a Norwegian businessman and hotel magnate, known for his entrepreneurial spirit and dedication to environmental causes. With a net worth of $1.6 billion (2025), he is the owner of the Strawberry Group, a conglomerate with holdings in hotels, shopping centers, real estate, and art. His career began in the grocery business, and he quickly rose to become one of Scandinavia's leading business figures. Stordalen is the founder and owner of Nordic Choice Hotels (now Strawberry Hospitality Group), a major hotel chain with over 230 hotels and 17,000 employees. Beyond business, Stordalen is involved in philanthropy, particularly through the Stordalen Foundation, supporting environmental and climate change initiatives. His flamboyant style and public advocacy have made him a well-known figure in Scandinavian business and environmental discourse.