Early Life
Piero Lardi Ferrari, born in Modena, Italy, in 1945, is the son of Enzo Ferrari and Lina Lardi. Growing up in Modena, he developed a keen interest in mechanics. He earned a high school diploma in mechanics in 1964. He also has a half-brother, Dino Ferrari, who died at the age of 24.
Rise to Success
Piero began his career at Ferrari in 1969 as an English translator for his father, Enzo Ferrari. He quickly progressed, becoming a technical supervisor and later a co-organizer for the Formula One team. In the mid-1980s, he took on the role of supervisor for road car production, contributing to the development of iconic models like the Ferrari F40, Ferrari F50, and LaFerrari. After Enzo Ferrari's death in 1988, Piero inherited his father's 10% share in the company and the Fiorano Circuit. In 1989, he was appointed Vice Chairman.
Key Business Strategies
Piero Ferrari has played a vital role in the strategic decisions of Ferrari. His deep understanding of the company's operations, coupled with his dedication to preserving his father's legacy, has been critical to the brand's enduring success. He has focused on upholding the quality, performance, and exclusivity that define Ferrari, ensuring its continued appeal to enthusiasts. Furthermore, Piero has expanded his influence in the luxury yacht industry by becoming a shareholder in the Ferretti Group, with brands like Riva and Pershing. Piero also founded HPE COXA, an engineering services company.
Philanthropy
Piero Ferrari is committed to philanthropy, actively supporting the Centro Dino Ferrari, a research center for neurodegenerative and muscular diseases at the University of Milan. The center was founded in memory of his half-brother, Dino Ferrari. He also supports the Ferrari Museum in Maranello, which showcases road and race cars.
