Early Life
Mao Geping was born in Wenzhou, Zhejiang, in 1964. He began his career in the performing arts, training in Yueju opera and later joining the Zhejiang Yue Opera Troupe. This early exposure to the world of performance and makeup ignited his interest in the transformative power of cosmetics, inspiring him to explore the art form further.
Rise to Success
Mao's breakthrough came in 1995 when he gained nationwide acclaim for his makeup work on the TV series We Zetian, showcasing his skill in portraying the character of Wu Zetian across different ages. This success solidified his reputation and fueled his ambition to create his own brand. In 2000, Mao founded Mao Geping Cosmetics, aiming to create premium cosmetics that reflect Chinese aesthetics. The brand's products are inspired by traditional Chinese culture, featuring innovative formulas and luxurious packaging. His company went public in Hong Kong in December 2024.
Key Business Strategies
Mao Geping Cosmetics has positioned itself in China's premium cosmetics market, competing with international brands by offering high-quality products. The company leverages a direct sales strategy with self-operated counters and professional beauty consultants. The brand emphasizes product innovation, drawing inspiration from traditional Chinese culture, and has formed partnerships with celebrities and influencers.
Philanthropy
Mao Geping Cosmetics has engaged in philanthropic activities, including supporting autism public welfare causes and women's entrepreneurship. The company has partnered with organizations to develop charitable products, donating a portion of the revenue to support related projects.
