Billionaire Profile

Global Rank

#1462

Image: Public domain | via Wikimedia Commons

Mao Geping & family

CEO, Mao Geping Cosmetics Co., Ltd.

Real-Time Net Worth

$1.6B

As of December 2025

Age

Source

Cosmetics

Industry

fashion-retail

Citizenship

Biography

Mao Geping, the chairman of Mao Geping Cosmetics, is a prominent figure in the Chinese cosmetics industry, known for his artistry and entrepreneurship. With a net worth of $1.6 billion as of December 9, 2024, Mao Geping founded his eponymous cosmetics brand in 2000, which went public in Hong Kong in December 2024. His company, which competes in China's premium beauty market, has two major brands, MAOGEPING and LOVE KEEPS, and offers makeup skills training. Mao Geping's career began in Chinese opera before transitioning to cosmetics, and he is recognized as a National First-Class Image Designer. His techniques have earned recognition, leading to collaborations and a strong presence in the market.

Wealth Over Time

Portfolio Holdings

Mao Geping Cosmetics Co., Ltd.

In-Depth Profile

Early Life

Mao Geping, now a billionaire, began his career in the performing arts. He studied Chinese opera and later transitioned into the field of makeup artistry. This early experience laid the foundation for his deep understanding of aesthetics and his innovative approach to makeup techniques.

Rise to Success

In 2000, Mao Geping established Mao Geping Cosmetics Co., Ltd. in Hangzhou. The company quickly gained prominence in China's premium beauty market. His company, which went public in Hong Kong in December 2024, raised over $300 million in its IPO. Mao Geping's success also includes recognition for his makeup artistry, earning him the title of a National First-Class Image Designer and awards in the China Film and Television Makeup and Styling Golden Statue Award.

Key Business Strategies

Mao Geping Cosmetics focuses on premium products with a unique appeal to Chinese consumers, integrating traditional aesthetics with modern beauty standards. The company uses direct sales strategies, with a wide network of self-operated counters and distributors. The brand has expanded its presence on e-commerce platforms such as Tmall and JD.com. The company is also expanding internationally.

Philanthropy

Mao Geping Cosmetics demonstrates social responsibility by supporting causes like autism awareness through the Shanghai Caopeng Charity Foundation.

Career Milestones

1983

Opera Performer

Began career as a performer with the Zhejiang Yue Opera Troupe.

1995

Makeup Artist

Gained acclaim for work on the TV drama "The Empress of China".

2000

Founder

Founded Mao Geping Cosmetics Co., Ltd.

2024

IPO

Mao Geping Cosmetics Co., Ltd. listed on the Hong Kong Stock Exchange.

Philanthropy & Social Impact

Social Welfare

Autism Caring Project

Unknown

Partnered with the Shanghai Caopeng Charity Foundation to support autism-related public welfare projects.

Business Philosophy & Leadership

Notable Quotes

"In fact, how to make a person's makeup beautiful is the displacement of the bones. Adjust the original bone phase by highlighting and shadowing. With a good bone physiognomy, the facial features are only the last characterization.""