Billionaire Profile
William Ding
Global Rank
#52

Image: Steampunctual | CC0 | via Wikimedia Commons

William Ding

CEO, Online games
CHINA
Real-Time Net Worth
$38.836B
Estimated based on Online games stock value as of April 20, 2026
+0.01% (24h)
Age
54
Source
Online games
Industry
Technology
Citizenship
CHINA

Biography

William Ding, the founder and CEO of NetEase, is a prominent figure in the technology industry. Born in Ningbo, China, in 1971, Ding's career began with an engineering background, graduating from the University of Electronic Science and Technology of China. He founded NetEase in 1997, transforming it from an email service provider into a leading online gaming company. Ding's estimated net worth is 38.0 billion, primarily from his ownership of NetEase. His career is marked by significant achievements and strategic decisions that have solidified NetEase's position in the technology sector.

Fact Checked
Verified by Editorial Team
Live Data
Updated 4/20/2026

Wealth Over Time

In-Depth Profile

Early Life

William Ding, also known as Ding Lei, was born in Fenghua, Ningbo, Zhejiang Province, China, on October 1, 1971. Growing up, he developed an early interest in technology. Ding graduated from the Chengdu Institute of Radio Engineering (now the University of Electronic Science and Technology of China) with a bachelor's degree in communication technology in 1993.

Rise to Success

Ding began his career as an engineer at China Telecom's branch in Ningbo. After two years, he moved to Guangzhou, where he worked for Sybase. In 1997, Ding founded NetEase with a vision to capitalize on China's growing internet market. Initially, NetEase provided free email and online advertising services. Recognizing the potential of online gaming, Ding shifted the company's focus to game development, which became the core driver of NetEase's success. The launch of games like "Fantasy Westward Journey" was pivotal. Ding became the richest person in China in 2003.

Key Business Strategies

Key strategies included pivoting to online gaming, forming partnerships, and expanding into new markets and services. NetEase partnered with Blizzard Entertainment to bring games like "World of Warcraft" to China. The company expanded into e-commerce, music streaming, and education. NetEase Cloud Music became a leading platform in China. The company has also invested in pig farming.

Philanthropy

Information on William Ding's specific philanthropic giving is limited in the search results. However, it is known that he has been involved in initiatives such as sustainable agriculture, including the establishment of pig farms, which can be seen as a form of philanthropy by supporting farmers and providing a stable food supply. Further details on exact amounts are unavailable.

Career Milestones

1993

Graduation

Graduated from the University of Electronic Science and Technology of China with a degree in communication technology.

1997

Founded NetEase

Founded NetEase, initially providing email services and online advertising.

2001

Shifted to Online Gaming

Pivoted NetEase's focus to online game development, a key strategic move.

2003

Richest Man in China

Became China's richest man.

2008

Partnership with Blizzard

Secured a deal to operate Blizzard Entertainment's games, including "World of Warcraft," in China.

Philanthropy & Social Impact

Agriculture

Sustainable Agriculture

Undisclosed

Ventured into pig farming to promote sustainable agriculture and food safety.

Business Philosophy & Leadership

Notable Quotes

"Our product strategy is to be like a craftsman, meticulously polishing our products."

Leadership Principles

Product Quality

Focuses on creating high-quality products, emphasizing craftsmanship and attention to detail.

Interest-Driven Innovation

Encourages teams to pursue projects they are genuinely passionate about.