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Billionaire Profile
Lirio Parisotto
Global Rank
#1536

Image: Liz Vanin Parisotto De Gregori | CC0 | via Wikimedia Commons

Lirio Parisotto

CEO, Innova
Manaus, Brazil
Real-Time Net Worth
$2.75B
Estimated based on Innova stock value as of September 10, 2026
0% (24h)
Age
72
Source
Investments
Industry
finance-investments
Citizenship
Brazil

Biography

Lirio Parisotto is a Brazilian entrepreneur and investor with a current net worth of $2.7 billion. Born in Nova Bassano, Rio Grande do Sul, in 1953, he initially pursued a degree in medicine but later transitioned to the business world. He founded Videolar in 1988, a company that became a leading manufacturer of video and audio tapes and later expanded into petrochemicals. Parisotto is known for his skill in combining entrepreneurship and investment. His career includes founding Videolar and building a successful investment portfolio, focusing on long-term investments and high-dividend stocks. He is also involved in philanthropy, including his role as Vice President of the Foundation for a Sustainable Amazon.

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Data Updated
Sep 10, 2026
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Wealth Over Time

Net Worth History

YearNet Worth
2026$2.75B
2025$2.70B
2024$2.66B
2023$2.24B
2022$2.53B
2021$1.60B
2020$1.49B

Portfolio Holdings

Geração L Par FIA

Geração L Par FIA

Investments

In-Depth Profile

Early Life

Lirio Parisotto was born in Nova Bassano, Rio Grande do Sul, Brazil, in 1953. Growing up in a rural area, he is the eldest of eleven siblings. He initially studied medicine at the Universidade de Caxias do Sul (UCS). However, he transitioned to the business world, showing an early interest in entrepreneurship and investment.

Rise to Success

Parisotto's entrepreneurial journey began with a small business installing car sound systems, which evolved into the Audiolar store, a regional leader in appliances and electronics retail. His career took a significant turn in 1988 when he founded Videolar, a company that manufactured video and audiotapes. He later invested the profits in the stock market. Videolar was later merged with Innova to produce petrochemical products. Parisotto's investment strategy focuses on long-term holdings and high-dividend stocks, avoiding IPOs.

Key Business Strategies

Parisotto is known for his 'buy and hold' investment philosophy, focusing on companies with proven consistency and growth potential. He has a history of reinvesting earnings, which has been key to his investment success. He has also shown a knack for identifying opportunities during market downturns. His Videolar-Innova company operates in the petrochemical industry, with three high-tech facilities.

Philanthropy

Parisotto serves as Vice President of the Foundation for a Sustainable Amazon, demonstrating a commitment to environmental conservation and community development.

Career Milestones

1988

Founded Videolar

Founded Videolar, a video and audiotape company, later invested profits in the stock market.

2002

Entrepreneur of the Year

Received the Entrepreneur of the Year award from Ernst & Young.

2014

Acquired Innova

Videolar and Parisotto acquired the petrochemical company Innova.

Philanthropy & Social Impact

Environmental Conservation

Foundation for a Sustainable Amazon

Undisclosed

Vice President of the Foundation for a Sustainable Amazon

Business Philosophy & Leadership

Notable Quotes

"Everyone wants the market to go up. However, the big opportunities show up when the market falls. That's the truth."

Leadership Principles

Never Accept 'No' as an Answer

A core principle in his life and business strategy, he is proud of never accepting no as an answer.

Billionaires Connected to Lirio Parisotto

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Frequently Asked Questions

What is Lirio Parisotto's net worth in 2026?
As of 2026, Lirio Parisotto's estimated net worth is $2.749 billion, ranking #1536 among the world's billionaires. The estimate is based on publicly available shareholding data and market prices, updated daily.
How did Lirio Parisotto make their money?
Lirio Parisotto's wealth primarily comes from Investments, most notably through Innova.
Where is Lirio Parisotto from?
Lirio Parisotto is from Brazil.
How old is Lirio Parisotto?
Lirio Parisotto is 72 years old.

Sources & References

  1. Lirio Parisotto — Forbes profile — Forbes