Billionaire Profile

Global Rank

#1462

Image: Public domain | via Wikimedia Commons

Lirio Parisotto

CEO, Investments

Real-Time Net Worth

$2.6B

As of December 2025

Age

Source

Investments

Industry

finance-investments

Citizenship

Biography

Lirio Parisotto, a self-made Brazilian billionaire, has built his fortune through savvy investments in the stock market and entrepreneurial ventures. Born in Nova Bassano, Brazil, in 1953, Parisotto initially pursued a medical degree before transitioning to the business world. He founded Videolar, a video and audiotape company, which later became a petrochemical company, marking his entry into the industrial sector. His wealth primarily stems from his strategic investments, with a focus on long-term growth and value. Parisotto's net worth is estimated at $2.6 billion as of December 2025, and he holds the position of #1462 on Forbes' 2025 Billionaires list. He is known for applying fundamental analysis and a 'buy and hold' strategy in his investment approach, similar to Warren Buffett, and avoiding IPOs, favoring high-dividend stocks. He also serves as Vice President of the Foundation for a Sustainable Amazon, demonstrating his commitment to environmental conservation.

Wealth Over Time

In-Depth Profile

Early Life

Lirio Albino Parisotto was born on December 18, 1953, in Nova Bassano, Rio Grande do Sul, Brazil. Growing up, he helped his parents on their farm. He initially studied to become a doctor at the Universidade de Caxias do Sul (UCS), but his path led him to the world of business.

Rise to Success

Parisotto's career began with the founding of Videolar in 1988, a company that revolutionized the Brazilian audiovisual market with innovative cassette technologies. He then invested the profits from Videolar in the stock market. His investment strategy is similar to Warren Buffett's, with a focus on long-term investments and fundamental analysis. He also avoids IPOs, favoring stocks that pay high dividends, and invests in sectors such as banking, electricity, and mining.

Key Business Strategies

Parisotto's investment strategy is characterized by a long-term perspective and a focus on value. He emphasizes the importance of fundamental analysis, researching companies thoroughly before investing. He also believes in a diversified portfolio, with investments in various sectors. He is known for maintaining a portfolio of approximately 12 to 13 stocks to facilitate more detailed analysis.

Philanthropy

Parisotto is committed to protecting the Amazon rainforest and serves as the vice president of the Foundation for a Sustainable Amazon. He is also a supporter of museums and art foundations.

Career Milestones

1971

First Stock Market Investment

Invested in the stock market for the first time.

1988

Founded Videolar

Founded Videolar, a video and audiotape company.

2002

Entrepreneur of the Year Award

Received the Entrepreneur of the Year award from Ernst & Young.

Philanthropy & Social Impact

Environmental Conservation

Foundation for a Sustainable Amazon

Undisclosed

Serves as the vice president.

Business Philosophy & Leadership

Notable Quotes

"Everyone wants the market to go up. However, the big opportunities show up when the market falls. That's the truth."

"Investing without information is a capital sin."

Controversies & Challenges

2016

Aggression Allegations

Accused of assaulting ex-girlfriend Luiza Brunet in New York.

2017

Conviction for Assault

Convicted of aggression against Luiza Brunet and sentenced to community service.