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Billionaire Profile
Lirio Parisotto
Global Rank
#1539

Image: Liz Vanin Parisotto De Gregori | CC0 | via Wikimedia Commons

Lirio Parisotto

CEO, Innova
BRAZIL
Real-Time Net Worth
$2.697B
Estimated based on Innova stock value as of March 6, 2026
0% (24h)
Age
72
Source
Investments
Industry
finance-investments
Citizenship
BRAZIL

Biography

Lirio Parisotto is a Brazilian entrepreneur and investor with a net worth of $2.7 billion as of February 2, 2026. He is ranked #1521 in the world. Parisotto is recognized for founding Videolar, a video and audiotape company in 1988, which he later transformed into a major investment vehicle. His wealth stems from investments in various sectors, including banking, electricity, mining, and steel companies. Parisotto is known for his value investing approach, focusing on stocks that pay high dividends. Residing in Manaus, Brazil, Parisotto is also involved in philanthropy, particularly in the protection of the Amazon rainforest, and serves as the vice president of the Foundation for a Sustainable Amazon.

Fact Checked
Verified by Editorial Team
Live Data
Updated 3/6/2026

Wealth Over Time

In-Depth Profile

Early Life

Lirio Albino Parisotto was born on December 18, 1953, in Nova Bassano, Rio Grande do Sul, Brazil. He grew up in a rural area, helping his parents on their family's farm. At a young age, he realized that his future wouldn't be in agriculture. He studied in a seminary for a few years.

Rise to Success

Parisotto's entrepreneurial journey began with a small store selling audio equipment. He then established Videolar in 1988, which became the first company in Brazil to manufacture prerecorded video cassettes. In 1988, Parisotto started investing his profits in the stock market.

Key Business Strategies

Parisotto built his fortune by investing. His portfolio includes diverse holdings in banking, electricity, mining, and steel companies. He tends to avoid IPOs, favoring stocks with high dividends. He also holds Brazilian bonds and real estate.

Philanthropy

Parisotto is a firm contributor to the protection of the Amazon rainforest and serves as vice president of the Foundation for a Sustainable Amazon.

Career Milestones

1988

Founded Videolar

Founded Videolar, a video and audiotape company, which later became a petrochemical company

1988

Began Investing in the Stock Market

Started investing profits from Videolar into the stock market, which built a fortune.

2002

Entrepreneur of the Year

Received the Entrepreneur of the Year award by Ernst & Young

Philanthropy & Social Impact

Environmental Conservation

Foundation for a Sustainable Amazon

Undisclosed

Serves as vice president

Business Philosophy & Leadership

Notable Quotes

"Everyone wants the market to go up. However, the big opportunities show up when the market falls. That's the truth."

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