Early Life
John Joseph "Joe" Ricketts was born in Nebraska City, Nebraska, in 1941. He graduated from Creighton University in 1968 with a bachelor's degree in economics. He is married to Marlene Margaret Volkmer, and they have four children: Pete, Thomas, Laura, and Todd. The family resides in Hoback Basin, Wyoming.
Rise to Success
In 1975, Ricketts co-founded First Omaha Securities, a retail securities brokerage firm in Omaha, Nebraska. The firm later became Ameritrade, and he recognized the potential of negotiated commissions in the newly deregulated discount securities market. Under Ricketts' leadership, First Omaha Securities grew rapidly through innovative technology and marketing, evolving into TD Ameritrade. In 2020, Charles Schwab Corporation acquired TD Ameritrade for approximately $26 billion.
Key Business Strategies
Ricketts was a pioneer in using technology to revolutionize the financial services sector, empowering self-directed investors with innovative investment tools and training. His focus on online trading and negotiated commissions were key strategies that drove the growth of TD Ameritrade, making it a leader in the industry.
Philanthropy
Ricketts is involved in philanthropy through various foundations, including The Ricketts Art Foundation, Opportunity Education Foundation, The Cloisters on the Platte Foundation, and The Ricketts Conservation Foundation. His philanthropic efforts focus on education reform, Catholic-inspired retreats, and wildlife conservation.