Early Life and Education
John Joseph Ricketts was born and raised in Nebraska City, Nebraska. He graduated from St. Bernard's Academy in Nebraska City in 1959. He earned a bachelor's degree in economics from Creighton University in 1968.
Rise to Success
Ricketts' career began in the financial industry. In 1975, he co-founded First Omaha Securities with partners, investing $12,500 each. This firm evolved through mergers and became TD Ameritrade, an online brokerage that revolutionized the industry. He served as CEO from 1982 to 2001 and as chairman from 1982 to 2008.
Key Business Strategies
Ricketts pioneered the online trading platform, making it accessible and affordable for individual investors. This strategy enabled the company to grow rapidly. In 2006, TD Ameritrade acquired the U.S. operations of TD Waterhouse, further expanding its market presence.
Philanthropy
Ricketts is involved in various philanthropic endeavors. He has established The Ricketts Art Foundation, Opportunity Education Foundation, The Cloisters on the Platte Foundation, and The Ricketts Conservation Foundation. He founded Opportunity Education in 2005, aiming to improve education for children worldwide.