Arturo Moreno

Early Life

Arturo "Arte" Moreno was born on August 14, 1946, in Tucson, Arizona, to a Mexican-American family. He was the oldest of eleven children. His father ran a small print shop, and his grandfather owned Tucson's first Spanish-language newspaper. Growing up, he learned the values of hard work and perseverance. After completing high school, he served in the U.S. Army during the Vietnam War.

Rise to Success

After his military service, Moreno attended the University of Arizona, earning a degree in marketing in 1973. His career began in advertising at Eller Outdoor. In 1984, he became the CEO of Outdoor Systems, a billboard advertising company. He took the company public in 1996. He then sold it to Infinity Broadcasting for $8 billion in 1999.

Key Business Strategies

Moreno's success in advertising and, subsequently, in sports ownership can be attributed to several key strategies. These include a keen understanding of market trends, a knack for identifying and capitalizing on opportunities, and a strong focus on building and maintaining relationships. His leadership style has been described as disciplined and strategic.

Philanthropy

In 1997, Arturo and his wife Carole founded the Moreno Family Foundation, which focuses on supporting youth, education, and community services, with a particular emphasis on Hispanic communities. The foundation provides substantial donations, including millions in scholarships and support for veterans' initiatives and healthcare facilities. In 2023, the foundation granted $8 million, emphasizing athletics and education.