Billionaire Profile
Jerry Jones & family
Global Rank
#139

Image: The Episcopal School of Dallas staff photographer | CC BY-SA 4.0 | via Wikimedia Commons

Jerry Jones & family

CEO, Dallas Cowboys
UNITED STATES
Real-Time Net Worth
$19.728B
Estimated based on Dallas Cowboys stock value as of April 20, 2026
0% (24h)
Age
83
Source
Dallas Cowboys
Industry
sports
Citizenship
UNITED STATES

Biography

Jerry Jones, born October 13, 1942, is an American billionaire businessman best known as the owner, president, and general manager of the Dallas Cowboys. He acquired the team in 1989 and has since transformed it into the world's most valuable sports franchise, with a current net worth of $20.4 billion. His career spans from oil and gas exploration, where he built his initial wealth, to owning Papa John's franchises and co-founding Legends Hospitality. Jones's leadership has been marked by both Super Bowl victories and controversies, making him one of the most visible and influential figures in the NFL.

Fact Checked
Verified by Editorial Team
Live Data
Updated 4/20/2026

Wealth Over Time

In-Depth Profile

Early Life

Jerral Wayne Jones Sr. was born in Los Angeles, California, on October 13, 1942, and moved to North Little Rock, Arkansas, in 1945. His parents owned grocery stores. Jones was a running back in high school and co-captained the University of Arkansas's 1964 national championship football team. After graduating from the University of Arkansas, he became an executive vice president at his family's insurance company.

Rise to Success

Jones started an oil and gas exploration business, Jones Oil and Land Lease, which became successful, striking oil in 12 of his first 13 wells. He later purchased the Dallas Cowboys in 1989 for $140 million. Under his ownership, the Cowboys won three Super Bowls in the 1990s and became the most valuable sports franchise globally. He also diversified his investments into real estate, car dealerships, and hospitality, co-founding Legends Hospitality.

Key Business Strategies

Jerry Jones's business acumen is evident in his strategic acquisitions and investments. His purchase of the Dallas Cowboys was a pivotal move, transforming the team into a highly profitable enterprise. He focused on building a strong brand and leveraging media rights, sponsorships, and merchandise sales. Jones also made the Cowboys the first sports team valued at over $10 billion.

Philanthropy

Jerry Jones and his family have been involved in various philanthropic initiatives. In 2010, the Jones family endowed the North Texas Youth Education Town with a $1 million grant.

Career Milestones

1964

Co-Captain of Arkansas National Championship Football Team

Led the University of Arkansas Razorbacks to a national championship.

1989

Purchased the Dallas Cowboys

Acquired the Dallas Cowboys for $140 million.

1992, 1993, 1996

Super Bowl Champion

Led the Dallas Cowboys to three Super Bowl victories.

2017

Pro Football Hall of Fame

Inducted into the Pro Football Hall of Fame.

Philanthropy & Social Impact

Education

North Texas Youth Education Town

$1M

Endowed the North Texas Youth Education Town with a $1 million grant.

Business Philosophy & Leadership

Notable Quotes

"“If there's anything that is disrespectful to the flag, then we will not play.”"

"“Controversy. I'm serious. I'm dead serious. Not serial killing. Not that. But controversy. The Dallas Cowboys probably have the kind of interest that we have in no small part because we stay out front and we stay controversial. When it gets slow, I stir that s*** up. Fact. I just want to be relevant.”"

Leadership Principles

Strategic Risk-Taking

Jones is known for making bold decisions and taking calculated risks, such as firing Tom Landry and hiring Jimmy Johnson.

Brand Building

He has focused on building a strong brand for the Dallas Cowboys, making them 'America's Team' and a global sports entity.

Financial Acumen

He has a strong focus on maximizing revenue through various avenues, including media rights, sponsorships, and merchandise.

Controversies & Challenges

2015

Inappropriate Photos

A Cowboys executive was accused of taking inappropriate photos of cheerleaders and Jerry Jones's daughter.

2017

National Anthem Protest

Threatened to bench players who kneeled during the national anthem.

2022

Estranged Daughter Lawsuit

Facing a lawsuit from a woman claiming to be his biological daughter.

2014

Photos with Strippers

Photos surfaced of Jerry Jones with strippers.