Early Life
Zhang Yong was born in Jianyang, Sichuan, China, around 1970. Growing up in a working-class family, he experienced financial hardships. He started his career as a welder in a tractor factory. Zhang didn't dine in a restaurant until he was 19 years old, which shaped his vision for a better dining experience.
Rise to Success
In 1994, Zhang Yong, along with his wife Shu Ping and a few partners, co-founded the first Haidilao restaurant in Jianyang. The restaurant quickly gained popularity, prioritizing customer service and a welcoming atmosphere. Zhang's focus on employee empowerment, offering profit-sharing and a family-like culture, fueled the company's rapid expansion. Haidilao became the largest hotpot restaurant in town soon after its founding, and it grew to be a global chain.
Key Business Strategies
Haidilao's success is built on several key strategies. Exceptional customer service, including complimentary snacks, manicures, and entertainment, sets it apart from competitors. Zhang also prioritized employee welfare and created a strong incentive program. Haidilao also implemented rigorous food supplier standards to ensure the quality of ingredients. These strategies led to rapid expansion and customer loyalty.
Philanthropy
Zhang Yong is known for his philanthropic efforts, with Haidilao supporting education and poverty alleviation in China. The Bingwen Education Assistance Foundation, named after his grandfather, is focused on supporting rural education in China.
