Billionaire Profile
Rui Chen
Global Rank
#2623

Image: Public domain | via Wikimedia Commons

Rui Chen

CEO, Bilibili
CN
Real-Time Net Worth
$1.3B
As of December 2025
Age
47
Source
Online entertainment
Industry
media-entertainment
Citizenship
CN

Biography

Rui Chen is the Chairman and CEO of Bilibili (BILI), a leading online entertainment company based in China. Chen's career began with a co-founding role at Cheetah Mobile before transitioning to Bilibili, where he has served as CEO since November 2014. His leadership has been instrumental in transforming Bilibili into a prominent video-sharing platform with a wide array of content, catering to a diverse audience. As of December 4, 2025, Chen's real-time net worth is estimated at $1.3 Billion.

Wealth Over Time

In-Depth Profile

Early Life and Education

Information on Rui Chen's early life is limited in the search results. However, it is known that he graduated from Chengdu University of Information Technology.

Career and Rise to Success

Rui Chen co-founded Cheetah Mobile, a software firm, before taking on the role of CEO at Bilibili in November 2014. He was an early investor in Bilibili, joining the community in 2010. Under his leadership, Bilibili has grown from a niche anime-focused platform into a comprehensive online entertainment hub. Chen's strategic vision has guided Bilibili's expansion and diversification of content, including the acquisition of an e-sports team (Bilibili Gaming) and investments in original programming.

Key Business Strategies

Chen's key business strategies for Bilibili involve transforming the platform into a full-spectrum video community, expanding its content categories, and diversifying its revenue streams. The company has focused on user engagement, original content creation, and strategic partnerships. Bilibili has also expanded into e-sports and has a secondary listing on the Hong Kong Stock Exchange.

Philanthropy

The search results do not provide specific information regarding Rui Chen's philanthropic activities.

Career Milestones

2010

Joined Bilibili Community

Started watching anime on the platform and became an early member.

2014

CEO of Bilibili

Appointed CEO and Chairman of the Board, leading the strategic development of the company.

2017

Acquisition of e-sports team

Bilibili purchased IM, an e-sports team and renamed it Bilibili Gaming (BLG).