Billionaire Profile
W
Global Rank
#239

Image: William Cassels | Public domain | via Wikimedia Commons

Wang Ning & family

CEO, Toys
CHINA
Real-Time Net Worth
$12.985B
Estimated based on Toys stock value as of April 20, 2026
+1.11% (24h)
Age
39
Source
Toys
Industry
Media & Entertainment
Citizenship
CHINA

Biography

Wang Ning, born in 1987, is the founder, chairman, and CEO of Pop Mart International Group, a leading Chinese toy company. His source of wealth stems from the media & entertainment industry, specifically the collectible toy market. Wang's career began in advertising, leading him to found Pop Mart in 2010. Through innovative blind-box sales and collaborations with artists, Pop Mart gained global recognition, propelled by the success of the Labubu toy line. His achievements have placed him among China's wealthiest individuals, with a current net worth of $18.1 billion.

Fact Checked
Verified by Editorial Team
Live Data
Updated 4/20/2026

Wealth Over Time

In-Depth Profile

Early Life

Wang Ning was born in 1987 in Huojia County, Henan, China. His parents were small-scale retailers, which instilled in him an early interest in commerce. He graduated from Zhengzhou University in 2009 with a degree in advertising.

Rise to Success

In 2010, Wang founded Pop Mart in Beijing, initially as a store selling a variety of products. In 2014, he pivoted the company to focus on designer toys, using a blind-box format. This strategy, coupled with collaborations with artists like Kenny Wong, led to rapid growth. Pop Mart's IPO in 2020 on the Hong Kong Stock Exchange further solidified Wang's success. The popularity of the Labubu toy line significantly boosted his wealth and global recognition.

Key Business Strategies

Pop Mart's key strategies include:

  • Blind Box Model: This encourages repeat purchases and creates a sense of surprise.
  • Artist Collaborations: Partnering with artists for exclusive toy designs, like Molly by Kenny Wong.
  • Global Expansion: Expanding into international markets, including the U.S. and Europe.

Philanthropy

While specific philanthropy amounts are not available, Wang Ning's success indicates the potential for future philanthropic initiatives.

Career Milestones

2009

Graduated from Zhengzhou University

Obtained a degree in advertising.

2010

Founded Pop Mart

Opened the first Pop Mart store in Beijing.

2014

Shifted Focus to Toys

Pivoted Pop Mart's business model to focus exclusively on designer toys and the blind box format.

2020

Pop Mart IPO

Took Pop Mart public on the Hong Kong Stock Exchange.

2023

Labubu Popularity

Labubu toy line gained global recognition, boosting the company's and Wang's wealth

2025

China's Top 10 Richest

Wang became China's 10th richest person