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Billionaire Profile
Giuliana Caprotti
Global Rank
#2790

Image: Public domain | via Wikimedia Commons

Giuliana Caprotti

CEO, Esselunga
IT
Real-Time Net Worth
$1.2B
As of December 2025
Age
85
Source
Supermarkets
Industry
food-beverage
Citizenship
IT

Biography

Giuliana Caprotti, at 85 years old, is a prominent figure in the Italian business world, primarily recognized for her significant role in Esselunga, one of Italy's largest supermarket chains. As the widow of Esselunga's founder, Bernardo Caprotti, she inherited a substantial portion of the company, making her a key player in the Italian food and beverage industry. Her source of wealth stems from the success of Esselunga. In 2020, she and her daughter, Marina Caprotti, acquired the remaining stake in Esselunga, solidifying family control over the company. Giuliana's career has been intertwined with the expansion and innovation of Esselunga, a company that revolutionized the Italian retail landscape.

Wealth Over Time

In-Depth Profile

Early Life

Giuliana Caprotti's life became closely linked with Esselunga through her marriage to Bernardo Caprotti. Bernardo, along with Nelson Rockefeller and other partners, founded Esselunga in 1957. Bernardo's vision brought the modern supermarket concept to Italy.

Rise to Success

Bernardo Caprotti's leadership saw Esselunga grow into a major player in the Italian retail market. The company was known for introducing innovations such as the Fidaty card program and online grocery delivery. After Bernardo's death in 2016, Giuliana, together with her daughter Marina, inherited a significant stake in Esselunga. In 2020, they acquired full ownership of the company, ensuring the family's continued control and strategic direction.

Key Business Strategies

Esselunga has been a leader in price competitiveness and customer loyalty. Esselunga’s strategies included customer loyalty programs and in-store services. The company has also emphasized product innovation, environmental protection, and consumer protection.

Philanthropy

While specific philanthropic amounts are not readily available in the search results, Esselunga is known for its commitment to sustainability and community support.

Career Milestones

2016

Inherited Esselunga Stake

Inherited a significant stake in Esselunga after the death of her husband, Bernardo Caprotti.

2020

Acquired Full Ownership

Along with her daughter Marina, acquired the remaining stake in Esselunga, consolidating full ownership.

2020

Named Honorary Chair of Esselunga

Became the Honorary Chair of Esselunga.

Philanthropy & Social Impact

Environmental

Sustainability Initiatives

Undisclosed

Esselunga is committed to sustainability.