Early Life
Maxim Valerievich Shubarev was born in Leningrad (now St. Petersburg) in 1968 to an engineering family. His father was an engineer and later became the CEO of a major radio-electronics enterprise, while his mother worked at a shipbuilding plant. During his youth, Shubarev was involved in sports, including wrestling and rowing. He graduated from high school in 1985 and initially worked at the NPO Leninets assembling radio equipment. He served in the Soviet Navy from 1986 to 1989, an experience he credits with instilling discipline and resilience.
Rise to Success
After his military service, Shubarev pursued higher education at the Leningrad Polytechnic Institute, where he earned a degree in economics and management. He founded Petersburg Real Estate in 1994 and has been in the real estate development business since then. In 2006, the company was rebranded and renamed Setl Group. Under his leadership, Setl Group has grown to become a leading real estate developer in St. Petersburg, constructing residential properties and developing infrastructure, while also focusing on restoring historical buildings and supporting charitable initiatives.
Key Business Strategies
Shubarev's business strategy emphasizes a commitment to quality and social responsibility. Setl Group focuses on long-term investment in real estate and infrastructure, contributing to the growth of Russian cities. The company adheres to principles of fair business relations and prioritizes fulfilling obligations to partners and customers. Setl Group also values environmentally friendly practices, using advanced technologies to reduce energy and water consumption. Furthermore, the company focuses on in-house talent development rather than headhunting from competitors.
Philanthropy
Maxim Shubarev is actively involved in philanthropic activities. Setl Group supports numerous cultural and sports initiatives and has been recognized for its charitable work. The company donates funds to medical and sports institutions, schools, and orphanages. Setl Group also supports animal shelters and has been involved in projects to help children and veterans.
