Early Life
Marina Sylvia Caprotti was born in January 1978. She is the daughter of Bernardo Caprotti, the founder of Esselunga, and Giuliana Albera. She lived for a period in London with her family before returning to Italy. Her father, Bernardo Caprotti, founded Esselunga in 1957, opening Italy's first supermarket.
Rise to Success
Following her father's death in 2016, Marina, along with her mother, Giuliana, inherited a significant portion of Esselunga. In 2020, Marina and Giuliana acquired full ownership of Esselunga by purchasing the remaining shares from other family members. In June 2020, she became the Executive Chairwoman. In 2021, she was appointed CEO of Esselunga.
Key Business Strategies
Under Marina Caprotti's leadership, Esselunga has focused on innovation, sustainability, and customer-centricity. She has overseen the integration of technology, including the enhancement of online shopping platforms and streamlined supply chain management. Esselunga has also introduced eco-friendly initiatives, such as reducing plastic usage and optimizing energy consumption. A key strategy has been maintaining their loyalty program, Fìdaty, which covers 95 percent of their customer base. Moreover, they are experimenting with smaller store formats.
Philanthropy
Marina Caprotti and Esselunga have been involved in supporting humanitarian aid. During the Ukrainian crisis, Esselunga sent aid to the Ukrainian border to help refugees and has launched a fundraising campaign with the Red Cross. Esselunga also has a dedicated program focused on food nutrition and healthy eating.
