Early Life
Augusto Perfetti was born in August 1946 in Italy. He is the son of Ambrogio Perfetti, who founded the Perfetti candy company with his brother Egidio. The company started in 1946 as Dolcificio Lombardo, producing sweets and bonbons in Lainate, a town near Milan.
Rise to Success
Augusto Perfetti, along with his brother Giorgio Perfetti, co-owns the confectionery giant Perfetti Van Melle. The company's early success was driven by introducing chewing gum to Italy. Later, Perfetti expanded through the acquisition of the Dutch company Van Melle, known for Mentos, Fruittella, and Airheads. The company acquired the Spanish candy manufacturer Chupa Chups in 2006.
Key Business Strategies
Perfetti Van Melle operates with a focus on creating imaginative products and brands, distributing in over 150 countries. The company has a global presence with 39 operating companies and 33 manufacturing facilities. Perfetti has expanded Perfetti Van Melle through acquisitions and by developing its top-selling brands such as Mentos, Airheads, and Chupa Chups.
Philanthropy
Specific philanthropic details about Augusto Perfetti are not readily available in the search results. However, it is known that he has invested in luxury assets, including a superyacht named Air.
