Alexandre Grendene Bartelle

Early Life and Education

Alexandre Grendene Bartelle was born on January 2, 1950, in Farroupilha, Rio Grande do Sul, Brazil. He has a twin brother, Pedro Grendene Bartelle. He studied at the Universidade de Caxias do Sul, graduating with a bachelor's degree in Law.

Rise to Success

In 1971, Alexandre and his twin brother Pedro co-founded Grendene. With financial and personal encouragement from their grandfather, they started with plastic packaging for wine bottles. They soon transitioned to producing plastic components for farm machinery and then to soles and heels for footwear. Grendene produced its first sandal, the Melissa Aranha, in 1979. Over the years, Alexandre played a key role in the company's growth through innovative concepts, technologies, products, and designs. The company is now the world's largest sandal manufacturer.

Key Business Strategies

Alexandre Grendene Bartelle co-founded Grendene, which has become a major player in the fashion-retail industry. He has been instrumental in developing innovative concepts and designs. The company has expanded its operations globally. Grendene owns successful brands, including Melissa, Rider, Grendha, and Ipanema. In 2013, Alexandre stepped down as CEO but remained chairman.

Philanthropy

Alexandre has supported organizations like Instituto Grendene, demonstrating a commitment to community development. In 2015, he donated funds for the construction of a veterinary hospital in Porto Alegre.