Billionaire Profile

Global Rank

#1504

Image: Public domain | via Wikimedia Commons

Ye Guofu

CEO, MINISO

Real-Time Net Worth

$2.6B

As of December 2025

Age

Source

Retail

Industry

fashion-retail

Citizenship

Biography

Ye Guofu, born in November 1977, is a prominent Chinese entrepreneur and the driving force behind MINISO, a global retail group. As the founder, chairman, and CEO, he has propelled MINISO to international success. Ye holds a diploma in economic management from Zhongnan University of Economics and Law. His career began after graduating in 2000. He founded MINISO in 2013, and it has since grown to over 7,000 stores worldwide. Ye's leadership has been recognized with accolades, including being named to the '2024 Forbes China Best CEO' list. His net worth is estimated at $2.6 billion, showcasing his success in the retail sector.

Wealth Over Time

Portfolio Holdings

MINISO

In-Depth Profile

Early Life

Ye Guofu was born in November 1977, in Shiyan, Hubei province, China. After graduating from Zhongnan University of Economics and Law with a diploma in economic management, Ye began his career in the retail sector.

Rise to Success

In 2013, Ye Guofu founded MINISO, a lifestyle retail group, in Guangzhou. The company initially operated from a basement garage. Under Ye's leadership, MINISO expanded rapidly, opening its first overseas store in Singapore in 2015. The company went public on the NYSE in October 2020 and on the HKEX in June 2022.

Key Business Strategies

MINISO's business model focuses on offering a variety of household and consumer goods, including cosmetics, stationery, toys, and kitchenware, at affordable prices. The company expanded aggressively overseas, especially during the COVID-19 pandemic. MINISO collaborates with various designers and manufacturers, ensuring trendy and cost-effective offerings. The company also uses a franchise-heavy model for expansion. As of September 2023, MINISO operates over 5,000 stores across more than 80 countries.

Philanthropy

During the COVID-19 pandemic, Ye donated protective supplies and daily necessities worth 3 million yuan to his hometown in Hubei Province.

Career Milestones

2000

Graduation

Graduated with a diploma in economic management from Zhongnan University of Economics and Law.

2013

Founded MINISO

Founded MINISO, a global value retailer.

2020

MINISO IPO

MINISO went public on the NYSE.

2024

Forbes China Best CEO

Named one of 'Forbes China's Best CEOs'.

Philanthropy & Social Impact

Disaster Relief

COVID-19 Relief

$0.4M

Donated protective supplies and daily necessities to his hometown.

Controversies & Challenges

2022

Marketing Strategy Controversy

Miniso apologized for its marketing strategy after consumer backlash.