Early Life
Antonio Percassi was born on June 9, 1953, in Clusone, Italy, as the youngest of six children. He came from a modest family background, with his father working as a building contractor. This environment instilled in him a strong work ethic and entrepreneurial spirit from a young age.
Rise to Success
Percassi began his career in professional football at age 17, playing for Atalanta. After a brief but notable football career, he transitioned into the business world, entering the retail sector. He started managing stores for the Benetton fashion brand, which led to a long-term collaboration. Percassi founded the Percassi Group in 1977 and later founded Kiko Milano in 1997, a cosmetics brand that experienced rapid international expansion. Additionally, he spearheaded bringing brands like Zara and Starbucks to Italy, which increased his profile.
Key Business Strategies
Percassi's business strategy has been centered on the inter-development of retail and real estate. This approach led to the creation of successful ventures like the Orio Center Shopping Center and the Franciacorta Outlet Village. A key focus has been on building strong partnerships with international brands and expanding his business through franchising. Family involvement is another crucial aspect of the Percassi Group, with his children actively participating in the management of various companies, ensuring continuity.
Philanthropy
Antonio Percassi established the Antonio Percassi Family Foundation in 2013 to support initiatives that enhance the Bergamo region, focusing on those in economic and social disadvantage, particularly children. The foundation is heavily involved in promoting culture, education, and health initiatives in Bergamo.
