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Billionaire Profile
Susan Co
Global Rank
#2606

Image: Rob C. Croes / Anefo | CC BY-SA 3.0 | via Wikimedia Commons

Susan Co

CEO, Retail
PHILIPPINES
Real-Time Net Worth
$1.409B
Estimated based on Retail stock value as of March 6, 2026
-0.42% (24h)
Age
68
Source
Retail
Industry
Fashion & Retail
Citizenship
PHILIPPINES

Biography

Susan Co is a prominent Filipino businesswoman, currently serving as the chairman of Puregold Price Club, a leading chain of hypermarkets and supermarkets in the Philippines, which she co-founded with her husband, Lucio Co, in 1998. Her source of wealth stems from her successful venture in retail. Susan Co is known for her strategic business acumen, playing a key role in Puregold's expansion across the Philippines. As of early 2026, her net worth is estimated at $1.4 billion, and she has been recognized on the Forbes 50 over 50 list for her achievements.

Fact Checked
Verified by Editorial Team
Live Data
Updated 3/6/2026

Wealth Over Time

In-Depth Profile

Early Life

Information about Susan Co's early life is scarce, as she and her husband, Lucio Co, are known for their discretion regarding personal matters. However, it is known that she holds a Bachelor of Science Degree in Commerce from the University of Santo Tomas.

Rise to Success

Susan Co, along with her husband Lucio Co, co-founded Puregold Price Club in 1998. The first store was launched in Mandaluyong City. Their vision was to establish a retail chain that caters to middle and low-income consumers and small store owners, also known as sari-sari store owners. This strategy proved successful, and Puregold expanded rapidly.

Key Business Strategies

Puregold's success is attributed to its strategic focus on providing relatively low prices to its customers. Additionally, they introduced the "Tindahan ni Aling Puring" program, which offered benefits to sari-sari store owners, a move that further strengthened their market position. The company has since grown to over 640 stores across the Philippines.

Philanthropy

Specific details about Susan Co's philanthropic initiatives are not readily available in the search results.

Career Milestones

1998

Co-founded Puregold Price Club

Co-founded Puregold Price Club with her husband, Lucio Co, starting with a single store in Mandaluyong City.

2023

Forbes 50 over 50 list

Recognized on the Forbes 50 over 50 list.

Philanthropy & Social Impact

Philanthropy

Not Available

Undisclosed

Specific details about Susan Co's philanthropic initiatives are not readily available in the search results.

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