Early Life
Information about Susan Co's early life is limited due to her preference for privacy. However, it is known that she, along with her husband Lucio Co, built a significant business empire in the Philippines.
Rise to Success
Susan Co's rise to success is primarily tied to Puregold Price Club, a chain of hypermarkets and supermarkets. The company was founded in 1998, during the Asian financial crisis, when they saw an opportunity to provide affordable goods. Puregold has grown rapidly, expanding to over 640 stores across the Philippines as of 2025.
Key Business Strategies
Key strategies include:
- Focus on the Middle Class: Targeting middle and low-income consumers has been a core strategy.
- Strategic Acquisitions: Puregold has expanded through acquisitions, including S&R Membership Shopping.
- Hypermarket Concept: Puregold adopted a hypermarket concept, offering a wide range of products under one roof.
Philanthropy
Susan Co is involved in philanthropic initiatives, although specific details about the amounts and initiatives are not readily available. She is involved with the Luis Co Chi Kiat Foundation, Inc.
