Molly Miao

Early Life

Information about Molly Miao's early life and education is limited. She is a graduate of Nanjing University of Posts and Telecommunications.

Rise to Success

Molly Miao co-founded Shein in 2008 alongside Chris Xu (also known as Xu Yangtian), Maggie Gu, and Henry (Tony) Ren. Initially, the company focused on wedding dresses before expanding into a broader range of apparel. In the mid-2010s, Miao played a key role in developing Shein's marketing strategies. She was the Chief Marketing Officer (CMO) during a period when Shein publicized its "agile" digital supply chain and small-batch merchandising model.

In July 2023, Chris Xu promoted Miao to Chief Operating Officer (COO). In this role, she oversees the Supply Chain Center, the Product Center, and the Category Center (formed from non-apparel categories). In August 2024, Miao announced a pilot program to make the Product Center, Category Operations Center and Global Operations Center operate with profit-and-loss accountability.

Key Business Strategies

Miao's leadership has been essential to Shein's success. She has helped establish Shein as a leader in the fast-fashion industry. She played a role in the development of Shein’s agile supply chains, which enable Shein to better align production with consumer demand and reduce waste.

Philanthropy

Information regarding Molly Miao's philanthropy could not be found.