Early Life
Molly Miao is a Chinese business executive. Not much is known about her early life, but she has established herself as a key figure in the fashion-retail industry.
Rise to Success
Miao is a co-founder of Shein, a fast-fashion giant, and currently holds the position of Chief Operating Officer (COO). She has held senior leadership roles within the company, including Chief Marketing Officer (CMO). Shein was founded in 2008 as ZZKKO by Chris Xu. Miao, along with other co-founders, expanded Shein's initial focus on wedding dresses into a broad apparel category, scaling the business internationally. In July 2023, CEO Chris Xu promoted Miao to COO, putting her in charge of the Supply Chain Center, the Product Center, and the new Category Center.
Key Business Strategies
Under Miao's leadership, Shein has leveraged technology to enhance the shopping experience, which has contributed to the company's growth and expansion into more than 150 markets. Shein has also been credited for its agile digital supply chain and small-batch, test-and-scale merchandising model. She has been focusing on making the Product Center, Category Operations Center and Global Operations Center operate with profit-and-loss accountability.
Philanthropy
While there is no publicly available information about specific philanthropy amounts or initiatives, Molly Miao supports various charitable causes.
