Early Life
Danny Harris was born on September 7, 1965. He grew up in the San Francisco suburb of Los Gatos. Harris and his childhood friend, Marco DeGeorge, shared an interest in yoga, which led to the founding of Alo Yoga.
Rise to Success
Harris and DeGeorge founded Alo Yoga in 2007 in Los Angeles. They started making T-shirts together after graduating high school and eventually built a screen-printing business, Color Image Apparel. Alo Yoga's success is evident in its rapid expansion, increasing from $200 million in 2020 to over $1 billion in 2022. The brand's athleisure wear has gained popularity with celebrities and influencers. In 2022, the company was valued at $10 billion. Alo Yoga has expanded to over 130 brick-and-mortar stores worldwide, including 90 outside the U.S..
Key Business Strategies
Alo Yoga's marketing strategy is based on celebrity endorsements, digital immersion, and category expansion. The company has a strong digital presence, with a focus on online sales and subscriptions to its Alo Moves fitness platform, which accounts for a significant portion of its annual revenue. They also have expanded into skincare, supplements, and wellness products. In 2023, the brand opened its first European store in London. Alo Yoga has partnered with various social media influencers.
Philanthropy
Alo Yoga has an initiative, Alo Gives, which offers free yoga and mindfulness videos designed for K-12 settings, bringing movement and mindfulness to millions of children.
