Joy Alukkas

Early Life

Joy Alukkas was born on October 29, 1956, in Thrissur, Kerala, India. He is the 11th of 15 siblings. His father, Alukka Joseph Varghese, started a jewelry business. From a young age, Joy was involved in the family business, learning the craft and developing a strong work ethic.

Rise to Success

In 1987, Joy Alukkas made a pivotal move by opening the family's first overseas store in Abu Dhabi. This marked the beginning of his expansion and eventually led to the launch of the Joyalukkas brand. Over the years, he grew the brand to include over 100 outlets in India and 60 overseas. In 2001, Alukkas founded Joyalukkas Jewellery. By 2005, the company was renamed Joyalukkas, and over the next few years it went on a massive expansion spree, setting up stores in Chennai, Delhi, Mumbai and Kerala.

Key Business Strategies

Joy Alukkas focused on strategic expansion and adapting to local markets. The company also actively boosted its omni-channel presence. Joyalukkas adapted designs, marketing, and campaigns to reflect local sensibilities. Joyalukkas is also witnessing strong growth in diamond jewellery.

Philanthropy

Joy Alukkas is involved in philanthropy through the Joyalukkas Foundation. Initiatives include contributing to relief funds for victims of the Cyclone Ockhi in May 2018 and building 250 houses for those who lost their homes in the Kerala floods in September 2018. The foundation also provides scholarships to orphaned students.