Billionaire Profile
Joao Moreira Salles
Global Rank
#841

Image: TV news program Observatório da Imprensa, promotional media. Remixed by Olimor. | CC BY 3.0 br | via Wikimedia Commons

Joao Moreira Salles

CEO, Banking
BRAZIL
Real-Time Net Worth
$4.986B
Estimated based on Banking stock value as of March 6, 2026
-0.19% (24h)
Age
64
Source
Banking, minerals
Industry
Finance & Investments
Citizenship
BRAZIL

Biography

Joao Moreira Salles, born in 1962, is a Brazilian documentarian and a member of one of Brazil's oldest banking families. He is known for his contributions to the film industry, and is also president of the Instituto Moreira Salles. His wealth stems from banking and mineral interests. Salles's late father, Walther Moreira Salles, founded Unibanco, which later merged with Itau, creating Itau-Unibanco, the largest bank in Latin America. He and his brothers also own stakes in CBMM, the world's leading supplier of niobium. As of 2025, his estimated net worth is $5.0 Billion.

Fact Checked
Verified by Editorial Team
Live Data
Updated 3/6/2026

Wealth Over Time

In-Depth Profile

Early Life

Joao Moreira Salles was born in Rio de Janeiro, Brazil, in 1962. He is part of a prominent banking family. His father, Walther Moreira Salles, founded Unibanco, a significant player in Brazil's banking sector. Joao's upbringing provided him with a foundation in both finance and cultural pursuits.

Rise to Success

Salles's wealth originates from the banking industry and mineral interests. He, along with his brothers, inherited a substantial portion of their wealth. In 2008, Unibanco merged with Itau, forming Itau-Unibanco. Salles and his brothers also own stakes in CBMM, a leading global supplier of niobium.

Key Business Strategies

The Moreira Salles family's financial strategy involves strategic investments and ownership in key sectors. Their stake in Itau Unibanco, the largest bank in Latin America, and their significant holdings in CBMM, demonstrate a diversified approach to wealth management. The family's single-family office, BW Gestao de Investimentos, manages assets and adapts to new market opportunities.

Philanthropy

Joao Moreira Salles is actively involved in philanthropy. In 2017, he and his wife, Branca Vianna Moreira Salles, donated R$350 million to establish the first private institute dedicated to promoting scientific research and dissemination in Brazil, named Serrapilheira.

Career Milestones

1987

Founded VideoFilmes

Co-founded VideoFilmes production company with his brother Walter Salles, focused on documentaries.

2006

Founded Piauí Magazine

Founded the influential cultural journal piauí.

2017

Donated to Scientific Research

Donated R$350 million to establish the Serrapilheira institute for scientific research.

2017

Director at Itau Unibanco Holding SA

Became a Director at Itau Unibanco Holding SA.

Philanthropy & Social Impact

Scientific Research

Serrapilheira Institute

$70M

Donation to establish the first private institute dedicated to promoting scientific research and dissemination in Brazil.