Early Life
Giuliana Benetton was born on July 8, 1937, in Treviso, Italy. Her father owned a bicycle shop. She grew up in a family of four siblings: Luciano, Gilberto, and Carlo.
Rise to Success
In 1965, Giuliana and her brothers, Luciano, Gilberto, and Carlo, co-founded the Benetton Group. Giuliana was in charge of planning the company's knitwear collections and coordinating product lines. Her early contributions involved knitting sweaters that her brother Luciano would sell.
Key Business Strategies
From the start, the tasks were diversified: Luciano acted as the marketing representative, while Giuliana designed the products and was in charge of production. The Benetton Group expanded internationally and developed a network of approximately 5,000 stores worldwide.
Philanthropy
Giuliana Benetton has supported education and healthcare initiatives in Italy and around the world.