Early Life
Giorgio Perfetti was born in Italy. His father, Ambrogio Perfetti, along with his uncle Egidio, laid the foundation for the family's confectionery legacy. They started a chewing gum business in 1946, in a small town near Milan, Italy. Inspired by American soldiers bringing chewing gum to Europe during World War II, they saw an opportunity to introduce this novel product to the Italian market.
Rise to Success
The Perfetti brothers' vision and entrepreneurial spirit propelled their company, initially named Dolcificio Lombardo, to success. The introduction of Brooklyn chewing gum, with the iconic Brooklyn Bridge on its packaging, marked a significant milestone. The company expanded, launching successful brands like Big Babol, Vivident, and Alpenliebe.
Key Business Strategies
Giorgio, along with his brother Augusto, took the reins of the company after their fathers. The Perfetti brothers are known for their strategic acquisitions and global expansion. In 2001, they acquired Van Melle, the Dutch owner of Mentos and Fruittella, creating Perfetti Van Melle, a global confectionery giant. In 2006, they acquired Chupa Chups, further solidifying their market position. Their focus on innovation, with brands like Mentos, and a strong presence in over 150 countries has been key to their success.
Philanthropy
While specific details about Giorgio Perfetti's philanthropic activities are not readily available, Perfetti Van Melle as a company is committed to corporate social responsibility, valuing consumers, people, and the environment.
