Early Life
Friede Springer, born Friede Riewerts on August 15, 1942, in Oldsum, Germany, began her career in a modest setting as the daughter of a gardener. She initially trained as a hotel clerk but later worked as a nanny. In 1965, she entered the Springer family household, marking the beginning of her association with the media empire.
Rise to Success
Friede married Axel Springer in 1978, becoming his fifth wife. After Axel Springer's death in 1985, she took over managerial control of Axel Springer AG, securing the company's future by buying back shares and regaining control. She appointed Mathias Döpfner as the new CEO in 2002, who helped relaunch the company in the digital media market. Under her guidance, Axel Springer SE has become one of Europe's largest and most successful media companies.
Key Business Strategies
Friede Springer played a pivotal role in transforming Axel Springer SE into an international multimedia and digital publishing house. Her strategic decisions included buying back shares to maintain control and appointing key executives to drive digital innovation. She fostered a culture of digital transformation within the company, positioning it to thrive in the evolving media landscape.
Philanthropy
Friede Springer is actively involved in philanthropy, chairing the Friede Springer Foundation and the Friede Springer Heart Foundation. These foundations support scientific, medical, and cultural projects, demonstrating her commitment to various charitable causes. In addition, she has received numerous decorations, including the Great Cross of Merit of the Federal Republic of Germany.
