Billionaire Profile

Global Rank

#426

Image: Public domain | via Wikimedia Commons

Francis Choi

CEO, Early Light International (Holdings) Ltd.

Real-Time Net Worth

$8.1B

As of December 2025

Age

Source

Real estate

Industry

real-estate

Citizenship

Biography

Francis Choi, at 78 years old, is a Hong Kong-based billionaire renowned for his achievements in real estate and the toy industry. With an estimated net worth of $8.1 billion, he is ranked as one of the wealthiest individuals in Hong Kong. Choi's primary source of wealth is real estate, with a significant portfolio in mainland China, Hong Kong, and Australia. He is the founder and chairman of Early Light International (Holdings) Ltd., the world's largest toy manufacturer, earning him the nickname "King of Toys". His career began in the toy industry, and later diversified into real estate and other ventures.

Wealth Over Time

Portfolio Holdings

In-Depth Profile

Early Life

Francis Choi Chee-ming was born in 1945 in Guangdong Province, China, and later moved to Hong Kong, where he was raised. Choi's early life was marked by the struggles typical of many families in post-war Asia. As a teenager, he started selling watches, learning the basics of trade and negotiation, which would later prove invaluable.

Rise to Success

Choi's career began in the toy industry. At 25, he founded his own toy factory in 1972. His business expanded rapidly, and within five years, it had grown to 300 employees. He established a relationship with Mattel, Inc., manufacturing Snoopy merchandise for the company. Early Light International (Holdings) Ltd. became the world's largest toy manufacturer under his leadership.

Key Business Strategies

Choi diversified his investments into real estate in the 1980s, recognizing the potential of Hong Kong's market. This became a significant portion of his wealth. He expanded into finance, hospitality, and retail, which reflected a keen understanding of market trends.

Philanthropy

Choi is known for his philanthropic efforts. He has contributed to various causes, including education, healthcare, and community development.

Career Milestones

1972

Founded Toy Factory

Opened his first toy factory at the age of 25.

1977

Expanded Business

His business grew to 300 employees.

1980s

Invested in Real Estate

Began investing in properties, which became a significant source of wealth.

2010

Acquired Halewinner Watches

Acquired luxury watch retailer, now known as Unique Timepiece.

Philanthropy & Social Impact

Education and Healthcare

Various initiatives

Unknown

Supports education, healthcare, and community development across Hong Kong and China

Business Philosophy & Leadership

Leadership Principles

Pragmatism and Adaptability

Embracing a pragmatic approach and being adaptable to navigate global economic challenges.

Hard Work and Perseverance

Choi's life story is a testament to the power of hard work, determination, and strategic thinking.

Controversies & Challenges

2018

Convoy Global Holdings Case

Added as a defendant in a case brought by Convoy Global Holdings, concerning allegations of fraud.