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Billionaire Profile
Florian Rehm
Global Rank
#1713

Image: Florian Beth | CC BY-SA 3.0 de | via Wikimedia Commons

Florian Rehm

CEO, Liquor
GERMANY
Real-Time Net Worth
$2.414B
Estimated based on Liquor stock value as of March 6, 2026
0% (24h)
Age
48
Source
liquor
Industry
Food & Beverage
Citizenship
GERMANY

Biography

Florian Rehm, a German entrepreneur, holds a net worth of $2.6 billion as of February 2, 2026. His wealth stems primarily from his majority ownership and chairmanship of the supervisory board of Mast-Jägermeister SE, a renowned German liquor company celebrated for its unique herbal liqueur. Rehm is a member of the fifth generation of the Mast family, which has owned the company for generations. Beyond his business ventures, Rehm is engaged in environmental initiatives and supports various charities through family foundations. He also serves as a spokesman for the Mast family.

Fact Checked
Verified by Editorial Team
Live Data
Updated 3/6/2026

Wealth Over Time

In-Depth Profile

Early Life

Florian Rehm is a member of the fifth generation of the Mast family, the owners of the German liquor company Mast-Jägermeister SE. The company was founded in 1878 as a vinegar producer and developed its famous herbal liqueur recipe in 1934.

Rise to Success

Rehm's career is intertwined with the history and growth of Jägermeister. The brand gained global popularity through a marketing strategy led by Sidney Frank, who introduced it to the United States. Rehm is now the majority owner and chairman of the supervisory board of Mast-Jägermeister SE.

Key Business Strategies

Mast-Jägermeister SE is a privately held company. The company acquired Sidney Frank in 2015, establishing its U.S. subsidiary. Rehm's leadership focuses on the sustainable, long-term development of the company.

Philanthropy

The Mast family, including Florian Rehm, actively supports charitable causes through several foundations, including the Curt Mast Foundation, the Günther Findel Foundation, and the Klaus-Friedrich Foundation. These foundations promote projects in environment, social issues, culture, and sports, and they work closely with UNICEF and SOS Children's Villages.

Career Milestones

2016

Chairman of the Supervisory Board

Florian Rehm became Chairman of the Supervisory Board of Mast-Jägermeister SE.

Philanthropy & Social Impact

Philanthropy

Curt Mast Foundation

Unknown

Supports projects in the fields of environment, social issues, culture, and sports.

Philanthropy

Günther Findel Foundation

Unknown

Promotes research and science.

Philanthropy

Klaus-Friedrich Foundation

Unknown

Supports various causes.

Business Philosophy & Leadership

Notable Quotes

""In the name of the family, I sincerely thank Paolo Dell' Antonio for his great services to the company and wish him the best of success for his future." - Florian Rehm, Mehrheitsgesellschafter and Sprecher Unternehmerfamilie Mast (2016)"

Leadership Principles

Sustainability

The Mast family emphasizes sustainability in major company decisions, focusing on a responsible approach to nature and resources to ensure the legacy for future generations.

Values

Leadership is centered around values like cosmopolitanism, respect, quality, innovation, and inspiration.

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