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Billionaire Profile
Florian Rehm
Global Rank
#1561

Image: Public domain | via Wikimedia Commons

Florian Rehm

CEO, Mast-Jägermeister SE
DE
Real-Time Net Worth
$2.5B
As of December 2025
Age
48
Source
liquor
Industry
food-beverage
Citizenship
DE

Biography

Florian Rehm is a German billionaire and the majority owner and chairman of the supervisory board of Mast-Jägermeister SE, a globally recognized liquor company. His source of wealth stems from the family's long-standing involvement in the liquor industry, particularly Jägermeister, a brand that gained worldwide popularity through strategic marketing. Rehm, at 48 years old, plays a key role in guiding the family enterprise. He is known for his commitment to quality and innovation. His leadership principles include a focus on sustainability and value. With a net worth of $2.5 billion, Rehm's career reflects his family's legacy and success in the food and beverage industry.

Wealth Over Time

In-Depth Profile

Early Life

Florian Rehm represents the fifth generation of the Mast family, the owners of Mast-Jägermeister SE. The company's origins trace back to 1878, initially as a vinegar producer. The famous Jägermeister recipe was created in 1934 by his ancestor, Curt Mast. Rehm grew up in Germany and is a citizen of Germany.

Rise to Success

Jägermeister's global success surged due to a brilliant marketing strategy spearheaded by Sidney Frank, who began importing it to the United States and promoted it as a party drink. This strategy transformed the brand into a global phenomenon. In 2015, Mast-Jägermeister acquired Sidney Frank, consolidating its presence in the U.S. market. Florian Rehm, along with other family members, owns the privately held company and serves in a leadership role within the company.

Key Business Strategies

Mast-Jägermeister's success is rooted in its focus on high-quality ingredients and a commitment to innovation, while maintaining the secret recipe. The company adapted to changing market trends through innovative marketing. Sustainability and values are also key aspects of his approach to the company's future.

Philanthropy

While specific amounts are not readily available, Rehm is part of a family that is involved in philanthropic activities.

Career Milestones

2015

Acquisition of Sidney Frank

Mast-Jägermeister acquired Sidney Frank, establishing its U.S. subsidiary.

2025

Forbes Billionaires List

Ranked #1561 in the world.

Philanthropy & Social Impact

General

Family Philanthropy

Unknown

The family is involved in various philanthropic activities.