Billionaire Profile
Daniel Lubetzky
Global Rank
#1676

Image: Public domain | via Wikimedia Commons

Daniel Lubetzky

CEO, Kind Healthy Snacks
US
Real-Time Net Worth
$2.3B
As of December 2025
Age
57
Source
Snack bars
Industry
food-beverage
Citizenship
US

Biography

Daniel Lubetzky (born 1968) is a Mexican and American billionaire businessman, philanthropist, author, and the founder and executive chairman of Kind LLC, a well-known snack food company. His source of wealth stems primarily from Kind Snacks, which he founded in 2004. Lubetzky's career includes founding ventures like PeaceWorks Inc. and co-founding the OneVoice Movement. He is also known for his philanthropic work, including the Kind Foundation. His business success has been recognized with numerous awards.

Wealth Over Time

In-Depth Profile

Early Life

Daniel Lubetzky was born in Mexico City, Mexico, in 1968, to Holocaust survivor parents. He moved to the United States as a teenager and graduated from Trinity University with a Bachelor of Arts degree in economics and international relations. He then earned his Juris Doctor from Stanford Law School in 1993.

Rise to Success

Lubetzky's entrepreneurial journey began with PeaceWorks, a company aiming to foster economic cooperation between Arabs and Israelis. However, his most significant achievement came with the founding of Kind Healthy Snacks (Kind LLC) in 2004. Kind quickly became a leading brand in the snack industry, emphasizing whole ingredients and transparency. In 2020, Mars, Inc. acquired a majority stake in Kind, reportedly valuing the company at $5 billion. Lubetzky retained a financial stake in Kind, contributing to his substantial net worth.

Key Business Strategies

Lubetzky's business strategy involves combining profitability with a strong social mission. Kind focuses on providing healthy snacks and promoting kindness. This approach has resonated with consumers and contributed to the company's rapid growth and market success. He also founded Equilibra Partners Management Inc., an investment firm dedicated to supporting entrepreneur-led consumer businesses.

Philanthropy

Lubetzky is actively involved in philanthropy, primarily through The Kind Foundation, established in 2015. The foundation's signature initiative, Empatico, connects classrooms worldwide to promote empathy and understanding. Lubetzky also co-founded the OneVoice Movement. In addition to this he launched the Frontline Impact Project.

Career Milestones

1990

Graduated from Trinity University

Earned a Bachelor of Arts degree in economics and international relations.

1993

Graduated from Stanford Law School

Obtained a Juris Doctor degree.

1994

Founded PeaceWorks Inc.

A 'not-only-for-profit' business focused on selling items produced by groups in conflict.

2004

Founded Kind Healthy Snacks

Launched the snack bar company that became his primary source of wealth.

2015

Founded The Kind Foundation

Established a foundation to promote social initiatives, including Empatico.

2020

Sold majority stake in Kind to Mars

Sold a majority stake in Kind, which was valued at $5 billion.

2024

Joined Shark Tank

Became a regular cast member on Shark Tank.

Philanthropy & Social Impact

Conflict Resolution

OneVoice Movement

Undisclosed

An international grassroots effort to amplify the voices of moderate Israelis and Palestinians seeking to end the conflict.

Education

Empatico

Undisclosed

A video-conferencing and digital learning platform connecting classrooms globally to foster empathy.

Public Health

Feed the Truth

$25M

An organization created to counteract the food industry's influence on food policy and public health

Disaster Relief

Frontline Impact Project

Undisclosed

A platform providing resources to healthcare and other frontline responders during the COVID-19 pandemic.

Business Philosophy & Leadership

Notable Quotes

"“I am compelled to try to build bridges to prevent what happened to my father from happening again,”"

"“It's what drives me to try to build relationships, to not have enemies and be kind to everybody,”"

"“In a place where there is no humanity, strive thou to be human.”"

"“If you can find a purpose that defines you and imbues you with meaning, then channeling that passion and energy toward your business or vocation can be a source of near invincibility,”"

Leadership Principles

Integrity

Lubetzky emphasizes honesty and ethical conduct in business.

Kindness

Promoting kindness and empathy in business practices and the world.

Social Responsibility

Integrating social impact into business models.

Building Bridges

Fostering collaboration and understanding across differences.