Diego Della Valle

Early Life

Diego Della Valle was born in Sant'Elpidio a Mare, Italy, on December 30, 1953. He is the grandson of Filippo Della Valle, who started a shoemaking business in the 1920s. Diego studied law at the University of Bologna, earning a degree in 1975, though he later focused on the family business instead of pursuing a legal career.

Rise to Success

Della Valle joined the family shoemaking business in 1975 and took control in 1978, renaming it J.P. Tod's. He is credited with transforming the small family business into a global luxury brand. His vision involved designing the 'driving shoe', a casual shoe that combined comfort and elegance. He utilized innovative marketing, including celebrity endorsements, to boost brand recognition and sales, leading to significant financial expansion.

Key Business Strategies

Della Valle's business strategies include a focus on "Made in Italy" craftsmanship and quality. He emphasized manufacturing 100% of Tod's products in Italy and invested in skilled artisans. He also focused on expanding the brand into different product categories, including bags and ready-to-wear items. Della Valle has also been involved in the revival of the Maison Schiaparelli fashion brand.

Philanthropy

Della Valle is recognized for his philanthropic work, most notably his commitment to preserving Italian cultural heritage. He has made a significant contribution of €25 million for the restoration of the Colosseum in Rome.