Billionaire Profile
Charlwin Mao
Global Rank
#2033

Image: Public domain | via Wikimedia Commons

Charlwin Mao

CEO, Xiaohongshu (Red Note)
CN
Real-Time Net Worth
$2.5B
As of December 2025
Age
40
Source
E-commerce
Industry
fashion-retail
Citizenship
CN

Biography

Charlwin Mao, at the age of 40, is the CEO and co-founder of Xiaohongshu (formerly RED), a leading e-commerce platform in China's fashion-retail industry. His journey from a mechatronics background at Shanghai Jiao Tong University and an MBA from Stanford University led him to co-found Xiaohongshu in 2013. Today, Xiaohongshu boasts over 300 million monthly active users and a valuation of $17 billion, solidifying Mao's position as a key player in China's digital economy. His source of wealth is e-commerce and is currently ranked #2033 in the world.

Wealth Over Time

In-Depth Profile

Early Life

Charlwin Mao, also known as Mao Wenchao, was born in Hubei Province, China. He excelled academically from a young age. In 2003, he was admitted to Shanghai Jiao Tong University, where he majored in Mechatronics. During his time there, he participated in international exchange programs and entrepreneurship competitions, setting the stage for his future endeavors.

Rise to Success

After graduating, Mao pursued an MBA at Stanford University's Graduate School of Business. His travels, and observations of the growing trend of Chinese tourists shopping abroad, inspired him to start a business. In 2013, he co-founded Xiaohongshu with Miranda Qu. The platform, initially a guide for overseas shopping, evolved into a social networking and e-commerce powerhouse, often called the "Chinese version of Instagram."

Key Business Strategies

Xiaohongshu's success stems from its unique blend of social networking and e-commerce. Users share product reviews and recommendations, fostering a strong sense of community. The platform generates revenue through advertising, particularly from cosmetics brands. Mao's vision has been instrumental in navigating the platform's evolution, leading to a valuation of $17 billion as of July 2024.

Philanthropy

Data regarding his specific philanthropic contributions is unavailable with current search results.

Career Milestones

2007

Graduated from Stanford University

Received a Bachelor's degree in Computer Science and Engineering.

2013

Co-founded Xiaohongshu

Launched the social networking and e-commerce platform.

2020

Recognized as one of China's Top 10 business elites under 40

Listed by China Daily.

2024

Xiaohongshu Valuation

The platform reached a valuation of $17 billion.

Philanthropy & Social Impact

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Business Philosophy & Leadership

Notable Quotes

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Leadership Principles

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Controversies & Challenges

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