Early Life
Born in Barcelona, Spain, Carmen Cervera, also known as Carmen Thyssen, grew up in a family that fostered her love for art. Her father, an industrial engineer and businessman, collected Catalan art. She received an international education, studying at institutions like the Lycée Français, and the Mary Mount International High School in Barcelona, as well as in England and Switzerland. In 1961, she was crowned Miss Spain and later won the title of Miss Europe.
Rise to Success
Carmen Thyssen's life took a pivotal turn when she married Baron Hans Heinrich Thyssen-Bornemisza in 1985. This union introduced her to the world of art collecting. She played a crucial role in bringing the Thyssen-Bornemisza art collection to Spain. After the Baron's death in 2002, she inherited his fortune, which included an extensive art collection.
Key Business Strategies
Carmen Thyssen has expanded the Thyssen legacy through her collection. She has established museums, organized exhibitions, and supported emerging artists. She has been involved in loaning her art collection to various museums, ensuring public access and appreciation of art. She has also entered into agreements with the Spanish government to exhibit her collection, which includes works by Monet, Renoir, and Picasso.
Philanthropy
Carmen Thyssen is committed to philanthropy, especially within the arts. Through her museums and foundations, she supports art education and preserves artistic heritage. She established the Museo Carmen Thyssen Málaga.
