Early Life and Education
Zeng Kaitian, a Chinese national, was born in China. He pursued higher education, earning a bachelor's degree from Lanzhou University and later an EMBA degree from China Europe International Business School. These educational achievements laid a foundation for his future entrepreneurial endeavors.
Rise to Success
Zeng Kaitian's career began in the advertising sector, where he served as a media director at Shanghai Leo Burnett. However, his entrepreneurial journey took a significant turn when he co-founded Sanqi Interactive Entertainment Shanghai Technology in 2011. This company became a major player in the online gaming industry, owning web game platforms 37.com and 6711.com.
Key Business Strategies
37Games, the international brand of Sanqi Interactive Entertainment, focuses on delivering high-quality browser and mobile gaming experiences to a global audience. The company emphasizes strong R&D, innovative gameplay, and building vibrant player communities. Zeng Kaitian's strategy has included leveraging intellectual property rights, expanding into niche markets, and adopting comprehensive media strategies to reach a wider audience. Zeng understood the importance of localization, ensuring that the games' translations and cultural aspects were handled in-house to maintain coherence and appeal to local markets.
Philanthropy
While specific philanthropy amounts are unavailable, 37Games has shown a commitment to sustainable development. The company developed measures to reduce its carbon emissions, including an industry-leading method for calculating its carbon footprint, committing to carbon neutrality, and purchasing renewable energy. Zeng Kaitian has been involved in integrating social responsibilities into the company's strategy and day-to-day operations.
