Early Life
Barbara Benetton was born in Treviso, Italy. She is the daughter of Gilberto Benetton, one of the founders of the Benetton Group. Her family started the Benetton Group in 1965, initially producing and selling colorful knitwear. The Benetton family's early success was built on innovative designs and a direct-to-consumer sales approach.
Rise to Success
Barbara Benetton's wealth and status come from her inheritance following her father's death in 2018. Her father, Gilberto, along with his siblings, transformed the Benetton Group into a global fashion brand. After the passing of Gilberto Benetton, Barbara, along with her sister Sabrina, inherited a portion of the family fortune. The Benetton family diversified its portfolio, including investments in infrastructure, catering, and financial firms through their holding company, Edizione.
Key Business Strategies
Barbara Benetton is not directly involved in the operations of the Benetton Group. However, her wealth is a reflection of the Benetton family's successful business strategies. These strategies included innovative advertising, direct sales, and expansion into global markets. The family’s holding company, Edizione, continues to manage and invest in various sectors, ensuring the family's wealth and influence.
Philanthropy
While specific details of Barbara Benetton's direct philanthropic involvement are unavailable, the Benetton Group, which she benefits from, has a history of supporting various charitable initiatives. The Group has always aimed to combine economic growth with social commitment.
