Early Life
Anas Sefrioui was born in Fes, Morocco, in 1957. At a young age, he left high school to work with his father, Haj Abdeslam Sefrioui, producing a clay used in beauty products. This experience gave him the initial knowledge needed to run his own business.
Rise to Success
In 1988, Sefrioui founded a real estate development group. In 1995, he gained his first billions after being requested to build over 2,000 homes subsidized by the Moroccan government. In 2005, he earned an additional $1 billion for building more public housing units. Sefrioui's success in affordable housing has become a model for real estate development, including in the United Arab Emirates.
Key Business Strategies
Sefrioui's strategy has focused on the development of housing, and expanding to cement and construction materials. He founded Ciments de l'Atlas SA and expanded into other African countries. Sefrioui launched retail and commercial centers creating opportunities for businesses and consumers.
Philanthropy
Through Foundation Addoha, Sefrioui has implemented many social development programs focusing on education, healthcare, and social welfare in Morocco.
