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Billionaire Profile
Z
Global Rank
#3064

Image: see below | Public domain | via Wikimedia Commons

Zhu Weisong

CEO, Online games
CHINA
Real-Time Net Worth
$1.062B
Estimated based on Online games stock value as of March 6, 2026
-1.34% (24h)
Age
44
Source
Online games, toys
Industry
technology
Citizenship
CHINA

Biography

Zhu Weisong, at 44 years old, is the chairman and CEO of Bloks Group Ltd., a toy manufacturer based in Shanghai, China. His net worth is estimated at $1.7 billion as of January 2025, primarily from his stake in Bloks Group. Zhu's source of wealth stems from online games and toys. He began his career in the gaming industry before founding Youzu Interactive Co. in 2009. In 2014, he founded Bloks, initially focusing on Lego-like building blocks, and later expanding into assembly figurines, including the popular Ultraman characters. Bloks Group had a successful IPO in Hong Kong in January 2025.

Fact Checked
Verified by Editorial Team
Live Data
Updated 3/6/2026

Wealth Over Time

In-Depth Profile

Early Life

Zhu Weisong's entrepreneurial journey began in 2009 when he co-founded Youzu Interactive Co., a gaming company. Before this, he worked in several internet companies, gaining experience in the tech industry.

Rise to Success

In 2014, Zhu founded Bloks Group Ltd., spurred by his interest in the toy market after shopping for his children. The company initially produced Lego-like building blocks, and later diversified into assembly figurines, including those based on the Ultraman superhero characters. Bloks Group's successful IPO in Hong Kong in January 2025 significantly boosted Zhu's wealth.

Key Business Strategies

Bloks Group's key strategy involves the production of assembly figurines, with a focus on popular licensed characters like Ultraman. In 2022, the company launched assembly figurines, which account for most of its sales. The company also sells products in a blind box format. In the first half of 2024, revenues soared 238% year-on-year to over $142 million, although the company has been unprofitable since 2021.

Philanthropy

Information on Zhu Weisong's specific philanthropic initiatives is not readily available in the search results.

Career Milestones

2009

Cofounded Youzu Interactive Co.

Zhu co-founded the gaming company Youzu Interactive Co., starting his journey in the tech and gaming industry.

2014

Founded Bloks Group

Zhu founded Bloks Group, a toy manufacturer, after recognizing an opportunity in the toy market.

2025

Bloks Group IPO

Bloks Group had a successful IPO in Hong Kong, increasing Zhu's wealth significantly.

Philanthropy & Social Impact

Unknown

Unknown

$XB

Information on Zhu Weisong's specific philanthropic initiatives is not available.

Business Philosophy & Leadership

Notable Quotes

"Quote regarding the toy market - Unsatisfied with what he could find, he spotted an opportunity to make higher quality toys."

Leadership Principles

Entrepreneurship

Zhu is a successful entrepreneur, founding and leading Bloks Group.

Innovation

Bloks Group transitioned from brick-based toys to character figurines.

Controversies & Challenges

Unknown

Unknown

There is no information available about any controversies associated with Zhu Weisong.

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