Billionaire Profile
Zhu Weisong
Global Rank
#2019

Image: Public domain | via Wikimedia Commons

Zhu Weisong

CEO, Bloks Group
CN
Real-Time Net Worth
$1.4B
As of December 2025
Age
43
Source
Online games, toys
Industry
media-entertainment
Citizenship
CN

Biography

Zhu Weisong, a 43-year-old Chinese entrepreneur, is the chairman and CEO of Bloks Group. His primary source of wealth stems from the online games and toys industry. Zhu's career includes co-founding the Shanghai-listed games developer Yoozoo Information Technology before starting Bloks Group. He became a billionaire following a successful IPO of Bloks Group in Hong Kong in January 2025. Bloks Group's offerings include Lego-like building blocks and figurines based on popular characters.

Wealth Over Time

In-Depth Profile

Early Life

Zhu Weisong's journey began in Shanghai, China. Details about his early life and education are limited, but he later co-founded Yoozoo Information Technology in 2009.

Rise to Success

In 2009, Zhu co-founded Yoozoo Interactive, a Shanghai-listed games developer. He served as the chief technology officer until 2015. Zhu left Yoozoo in 2016 to establish Bloks Group. The company's successful IPO in Hong Kong in January 2025, with shares 6,000 times oversubscribed, catapulted Zhu into the billionaire ranks. Bloks Group sells Lego-like building blocks and Ultraman figurines.

Key Business Strategies

Zhu's business strategy focused on creating higher-quality toys and assembly figurines. Bloks Group has a non-exclusive deal to make and distribute products based on Japan's Ultraman superhero characters. The company also expanded into overseas markets, including the United States, Southeast Asia, and Europe, to drive revenue growth.

Philanthropy

No specific philanthropic initiatives by Zhu Weisong were found in the search results.

Career Milestones

2009

Cofounded Yoozoo Interactive

Zhu co-founded the Shanghai-listed games developer Yoozoo Interactive.

2014

Founded Bloks Group

Zhu established Bloks Group, a toy company.

2015

Left Yoozoo

Zhu left Yoozoo as its CTO to focus on his toy business.

2025

Bloks Group IPO

Bloks Group had a successful IPO in Hong Kong, making Zhu a billionaire.

Philanthropy & Social Impact

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$0B

No specific philanthropic activities are available from the search.

Business Philosophy & Leadership

Notable Quotes

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Leadership Principles

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No leadership principles found.

Controversies & Challenges

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