Early Life
Zhang Liguo's early career began in the medical field. He initially worked as a pharmacist at a local hospital in Heilongjiang, China. This experience provided a foundation for his later venture into the skincare industry. He then worked for the state-affiliated pharmaceutical firm Hapharm Group.
Rise to Success
In 1996, Zhang Liguo made a pivotal career move, venturing out on his own to start his own business. He founded Harbin Fuerjia Technology Co., Ltd. The company's breakthrough came with its facial masks, which quickly gained popularity. The company's listing on the Shenzhen Stock Exchange in August 2023 was a major milestone, raising $306 million and propelling Zhang into the billionaire ranks.
Key Business Strategies
The success of Fuerjia can be attributed to several key strategies. The company focused on the burgeoning skincare market in China. Their products, particularly the facial masks sold at a retail price of around $3 each, proved highly popular. Additionally, Zhang built a large distribution network, opening stores and using online channels like Tmall. The company's sales reached $246 million last year, with a net profit of $118 million.
Philanthropy
While specific details about Zhang Liguo's philanthropic initiatives are unavailable through the current search results, the establishment of the Li & Guo Family Foundation Inc. suggests a commitment to charitable activities.
