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Billionaire Profile
Swift Xie
Global Rank
#2356

Image: Public domain | via Wikimedia Commons

Swift Xie

CEO, DJI Technology Co.
CN
Real-Time Net Worth
$1.4B
As of December 2025
Age
45
Source
Drones
Industry
technology
Citizenship
CN

Biography

Swift Xie, a 45-year-old Chinese citizen, is a prominent figure in the technology sector, known for his pivotal role in the drone industry. As the Chief Marketing Officer of DJI Technology Co., the world's largest consumer drone manufacturer, Xie has been instrumental in shaping the company's marketing strategies, contributing significantly to its global success. His career reflects a deep understanding of market dynamics and a commitment to innovation, positioning him as a key player in the rapidly evolving drone market.

Wealth Over Time

In-Depth Profile

Early Life

Swift Xie was born in China. Not much is known about his early life, but he developed a close friendship with Frank Wang, the founder of DJI, during their high school years.

Rise to Success

Xie's career took a significant turn when he joined DJI, the world's largest drone manufacturer, to lead its marketing efforts. His strategic vision and marketing expertise played a critical role in DJI's rise to prominence in the consumer drone market. He is known to own a significant stake in the company. The company has over 14,000 employees.

Key Business Strategies

As Chief Marketing Officer, Swift Xie has been central to DJI's consumer-focused strategy, expanding its horizon outside of China and catering to hobbyists. Xie's work helped to make aerial photography and videography accessible to both hobbyists and professionals, which was one of the key ingredients in the success of the company.

Philanthropy

Unfortunately, specific information on Swift Xie's philanthropic activities is unavailable.

Career Milestones

2010

Chief Marketing Officer

Hired by Frank Wang to run marketing at DJI.