Early Life and Education
Rajiv Bajaj was born on December 21, 1966, in Pune, India, into a prominent business family. His father is Rahul Bajaj, the former chairman of Bajaj Auto. Rajiv completed his schooling at St Ursula High School in Akurdi, Pune. He graduated with distinction in Mechanical Engineering from the University of Pune in 1988 and earned a Master's degree in Manufacturing Systems Engineering from the University of Warwick in 1990.
Rise to Success
Rajiv Bajaj joined Bajaj Auto in 1990 and has since held various leadership positions in manufacturing, supply chain, R&D, engineering, marketing, and sales. He became the Managing Director of Bajaj Auto in April 2005. Under his leadership, Bajaj Auto has witnessed significant growth and transformation. He played a key role in reviving the company with the introduction of the Pulsar range of motorcycles, which became a major success in the Indian market.
Key Business Strategies
Rajiv Bajaj is known for his innovative approach and strategic vision. He has focused on product innovation, expanding the company's global footprint, and forming strategic alliances. His strategies have helped Bajaj Auto to become one of the leading two-wheeler manufacturers in the world. Bajaj has also invested in the electric vehicle sector with startups like Yulu. He is known for his forward-thinking approach and has been recognized for his leadership and contributions to the automotive industry.
Philanthropy
Bajaj Auto, under Rajiv Bajaj's leadership, has undertaken several philanthropic initiatives. The company has created COVID care facilities across its plant locations to serve its employees, their families, and the community. In the event of an employee's death due to COVID, the family receives monetary support for up to two years, along with educational assistance for dependent children until graduation. The company has also set up vaccination camps in partnership with municipal corporations to inoculate employees and their families.
