Early Life
Lyu Yixiong was born and raised in China. From an early age, he showed a keen interest in business and management, which would later shape his career in the cosmetics industry.
Rise to Success
Lyu's journey to success began with his executive management training at the Cheung Kong Graduate School of Business. This educational background equipped him with the skills and knowledge to navigate the complex corporate world, especially within the competitive field of cosmetics. In 2002, he started his business in the cosmetics industry in Shanghai. Under his leadership, Shanghai Chicmax Cosmetic has flourished as a prominent supplier in the Chinese cosmetics market, known for its innovative product offerings and strategic market positioning. The company's success, including a public offering on the Hong Kong Stock Exchange in December 2022, underscores Lyu's ability to steer the company through growth phases and capitalize on market opportunities effectively.
Key Business Strategies
Lyu Yixiong's leadership style is characterized by a commitment to excellence and innovation. He has prioritized investment in research and development, driving product innovation and maintaining Chicmax's competitive edge. A key aspect of his strategy is a focus on the core business, a principle reflected in the company's employee handbook, stating that the CEO should not engage in industries other than cosmetics.
Philanthropy
Beyond his corporate responsibilities, Lyu is engaged in corporate social responsibility (CSR) initiatives. He advocates for sustainable business practices and community development, ensuring that Chicmax contributes positively to society while achieving its business objectives.
