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Billionaire Profile
Lyu Yixiong
Global Rank
#1579

Image: Unsplash Contributor | Unsplash License | via Unsplash

Lyu Yixiong

CEO, Cosmetics
CHINA
Real-Time Net Worth
$2.607B
Estimated based on Cosmetics stock value as of March 6, 2026
+6.36% (24h)
Age
63
Source
Cosmetics
Industry
Fashion & Retail
Citizenship
CHINA

Biography

Lyu Yixiong, a prominent figure in the Chinese cosmetics industry, is the CEO of Shanghai Chicmax Cosmetic Co., Ltd. He founded the company in 2002, leading it to a successful IPO on the Hong Kong Stock Exchange in December 2022. Lyu's career is marked by strategic leadership, a focus on innovation, and a commitment to corporate social responsibility. He completed executive management training at the Cheung Kong Graduate School of Business, equipping him with the necessary skills to navigate the competitive cosmetics market. His leadership style is characterized by a drive for excellence, investing heavily in research and development. He has also shown a dedication to ethical business practices and sustainable development. As of January 4, 2026, Lyu's net worth is estimated to be at least $8.8 billion.

Fact Checked
Verified by Editorial Team
Live Data
Updated 3/6/2026

Wealth Over Time

In-Depth Profile

Early Life and Career Beginnings

Lyu Yixiong began his journey in the cosmetics industry in Shanghai in 2002. His early career involved establishing a foundation in the market and building a deep understanding of the industry's dynamics.

Rise to Success: Shanghai Chicmax Cosmetic Co., Ltd.

Lyu Yixiong's leadership led to the growth and expansion of Shanghai Chicmax Cosmetic Co., Ltd. The company is known for its diverse product offerings, including brands like KANS, One Leaf, and Baby Elephant. A significant milestone in Lyu's career was the successful public offering of Chicmax on the Hong Kong Stock Exchange in December 2022. This achievement highlighted his strategic leadership and ability to navigate the complexities of the corporate world. The company's success is attributed to Lyu's focus on innovation and strategic market positioning.

Key Business Strategies

Lyu Yixiong's business strategies emphasize a multi-brand model, with a clear division of labor and efficient team collaboration. He has prioritized investment in research and development to maintain a competitive edge and drive product innovation. Lyu emphasizes the shift “from personalized to standardized development.” Chicmax aims to collaborate with external partners for mutual success.

Philanthropy

Information regarding specific philanthropy initiatives and amounts is not available in the search results.

Career Milestones

2002

Founded Shanghai Chicmax Cosmetic Co., Ltd.

Began business in the cosmetics industry in Shanghai.

2022

Shanghai Chicmax Cosmetic Co., Ltd. IPO

Led Chicmax to a successful public offering on the Hong Kong Stock Exchange.

Philanthropy & Social Impact

CSR

Corporate Social Responsibility (CSR)

$XB

Actively engaged in sustainable business practices and community development.

Business Philosophy & Leadership

Notable Quotes

""CHICMAX is a company that operates with clear division of labor, operates like an army, and drives sectors.""

Leadership Principles

Focus on Excellence and Innovation

Prioritizes investment in research and development to drive product innovation and maintain a competitive edge.

Multi-brand Model

Emphasizes the importance of a multi-brand approach for company growth in China.

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