Billionaire Profile

Global Rank

#902

Image: Public domain | via Wikimedia Commons

Leng Youbin

CEO, China Feihe

Real-Time Net Worth

$3.1B

As of December 2025

Age

Source

Infant formula

Industry

food-beverage

Citizenship

Biography

Leng Youbin is the Chairman and CEO of China Feihe, one of China's largest infant formula producers. Born in 1968, Leng began his career in the dairy industry and, in the early 2000s, acquired the state-owned Feihe. He transformed the company into a premium brand, capitalizing on the growing demand for high-quality infant formula, which gained traction after a 2008 scandal involving tainted milk. With a net worth of $3.1 Billion as of December 4, 2025, Leng has over 30 years of experience in the dairy industry. He holds degrees from Northeast Agricultural University and Peking University. His leadership has been recognized through various awards, solidifying his position as a leader in China's food industry.

Wealth Over Time

Portfolio Holdings

China Feihe

06186.HK•food-beverage

In-Depth Profile

Early Life

Leng Youbin was born in February 1968. He herded cows as a child and later worked at a state-owned dairy farm for about a decade. He graduated from Northeast Agricultural University through a correspondence course in 1995 and obtained an Executive MBA from Peking University in 2007.

Rise to Success

Leng Youbin began his journey in the dairy industry in the 1980s. He acquired Feihe, which was then a state-owned enterprise, in the early 2000s. Under his leadership, Feihe focused on producing high-quality, domestically produced infant formula. The company's growth was fueled by food safety concerns over competing brands. Feihe went public on the Hong Kong Stock Exchange in 2019, after being delisted from the NYSE in 2013 following a privatization. The switch to Hong Kong proved lucrative for Leng.

Key Business Strategies

Leng strategically positioned Feihe as a premium brand, marketing its products as being "more suitable for Chinese babies." Feihe emphasized the use of fresh milk from its own dairy farms in Heilongjiang province. This strategy resonated with consumers, allowing the company to command premium prices and capture a significant market share. Feihe has a nearly 60-year history. The company went public in Hong Kong in 2019.

Philanthropy

Information on Leng Youbin's specific philanthropic initiatives and amounts could not be found through search results.

Career Milestones

1995

Graduated from Northeast Agricultural University

Completed a Bachelor's degree through a correspondence course.

2007

Obtained an Executive MBA from Peking University

Furthered his education with an EMBA.

2000s

Acquired Feihe

Acquired the state-owned enterprise Feihe and transformed it into a premium brand.

2019

Feihe IPO on Hong Kong Stock Exchange

Successfully listed China Feihe on the Hong Kong Stock Exchange.

Philanthropy & Social Impact

Unknown

Undisclosed

Information on Leng Youbin's specific philanthropic initiatives and amounts could not be found.

Business Philosophy & Leadership

Notable Quotes

""More suitable for Chinese babies.""

Leadership Principles

Focus on Quality

Prioritizing high-quality ingredients and production standards to build consumer trust.

Strategic Branding

Effectively marketing products to resonate with the target audience and establish a premium brand image.

Innovation

Continuously developing new and improved formulas to meet the evolving needs of consumers.

Controversies & Challenges

2019

Financials Questioned

Feihe's shares were halted from trading on the Hong Kong Stock Exchange after its financials were questioned. The company said the allegations were untrue and trade resumed.