Billionaire Profile

Global Rank

#886

Image: Public domain | via Wikimedia Commons

Laurence Graff & family

CEO, Graff Diamonds

Real-Time Net Worth

$4.5B

As of December 2025

Age

Source

Diamond jewelry

Industry

fashion-retail

Citizenship

Biography

Laurence Graff, born in 1938, is a renowned British jeweller and billionaire businessman, best known as the founder of Graff Diamonds. His journey began as an apprentice in London's Hatton Garden, leading him to establish his luxury jewellery brand in 1960. Graff's career is marked by handling some of the world's most exceptional diamonds and building a global empire with over 60 retail stores. His estimated net worth of $4.5 billion reflects his success in the diamond jewelry industry. His drive and vision have made Graff a significant figure in the world of high-end jewelry, with a legacy continued by his family in the business.

Wealth Over Time

Portfolio Holdings

Graff Diamonds Corp.

In-Depth Profile

Early Life

Laurence Graff was born in Stepney, London, in 1938, into a Jewish family. His mother encouraged him to learn a trade, and he started as an apprentice in a jewelry manufacturing workshop at age 14.

Rise to Success

Graff founded Graff Diamonds in 1960. He quickly gained a reputation for creating unique and adventurous jewelry. Over time, Graff expanded his business globally. His clientele included notable figures such as the Sultan of Brunei and Donald Trump. He acquired a stake in the South African Diamond Corporation, ensuring a steady supply of quality diamonds.

Key Business Strategies

Graff's key strategies involve obtaining, cutting, and polishing large diamonds. Vertical integration and expansion were critical in his business, with over 60 stores worldwide. His average transaction price is estimated to be much higher than rivals such as Harry Winston, Van Cleef, or Cartier.

Philanthropy

Laurence Graff established the FACET Foundation to support young people in South Africa, which supports the education, health, and well-being of communities in southern Africa. Graff also contributes proceeds from his book to the FACET foundation.

Career Milestones

1960

Founded Graff Diamonds

Established his luxury jewelry brand, which has grown into a global business.

1966

Won Diamond International Award

Won a prestigious award for a diamond bracelet design.

2013

Appointed Officer of the Order of the British Empire (OBE)

Recognized for services to the jewelry industry.

2008

Purchased the Wittelsbach Diamond

Purchased the Wittelsbach Diamond for £16.4 million

Philanthropy & Social Impact

Education and Community Support

FACET Foundation

Undisclosed

Supports education, health, and well-being in southern Africa.

Business Philosophy & Leadership

Notable Quotes

"I have the same passion and desire for diamonds as I did when I first established Graff. I truly believe I am the luckiest man in the world because I see diamonds every day."

Leadership Principles

Honesty

Always being honest in business dealings.

Correctness

Always being correct in actions and decisions.

Hard work

Embracing hard work to achieve success.

Controversies & Challenges

2008

Wittelsbach Diamond Recutting

Criticism for recutting the Wittelsbach Diamond.

2009

Divorce

Divorce proceedings from Anne-Marie Graff.