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Billionaire Profile
Hans Peter Wild
Global Rank
#931

Image: Christian Borth | CC BY-SA 4.0 | via Wikimedia Commons

Hans Peter Wild

CEO, Flavorings
Zug, Switzerland
Real-Time Net Worth
$4.73B
Estimated based on Flavorings stock value as of September 10, 2026
0% (24h)
Age
84
Source
Flavorings
Industry
Food & Beverage
Citizenship
Switzerland

Biography

Hans Peter Wild is a German-born Swiss billionaire and entrepreneur, best known for his significant contributions to the food and beverage industry. He is the owner of Capri Sun, the globally recognized fruit juice brand, and was formerly the majority shareholder of Wild Flavors, a leading provider of flavorings and ingredients. Wild's career highlights include expanding Wild Flavors into a global enterprise and signing Muhammad Ali as a spokesman for Capri Sun, significantly boosting its international presence. With an estimated net worth of $4.8 billion, Wild has also demonstrated his commitment to philanthropy through the Leonie Wild Charitable Foundation.

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Data Updated
Sep 10, 2026
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Wealth Over Time

Net Worth History

YearNet Worth
2026$4.73B
2025$4.80B
2024$4.80B

Portfolio Holdings

Capri Sun

Capri Sun

food-beverage
Zug, Switzerland
2,500 employees
Founded 1931

In-Depth Profile

Early Life

Hans Peter Wild was born in Heidelberg, Germany, on June 16, 1941. His parents, Rudolf and Leonie Wild, founded Zick-Zack Werk Rudolf Wild in 1931, the company that would later become Wild Flavors. He earned a law degree and an MBA and completed a PhD from the University of Mannheim.

Rise to Success

Wild joined his parents' company in 1974. He played a key role in expanding the company's international presence, forming Wild Flavors and Capri-Sun. A significant marketing move was signing boxing champion Muhammad Ali as an advertising ambassador in 1979, which transformed the company into an international corporation. He sold the majority stake in Wild Flavors to Archer Daniels Midland (ADM) in 2014.

Key Business Strategies

Wild's strategy involved expanding the Capri-Sun brand globally and building Wild Flavors into a leading supplier of flavors and extracts. His early recognition that tastes vary by region was key to Capri-Sun's success. In 2014, Wild sold Wild Flavors to Archer Daniels Midland for approximately $3 billion, retaining ownership of Capri-Sun.

Philanthropy

Wild is known for his philanthropic efforts through the Leonie Wild Charitable Foundation, which supports citizens in need and is involved in social and cultural projects.

Career Milestones

1974

Joined Wild (company)

Joined his parents' company, Rudolf Wild GmbH & Co. KG

1979

Signed Muhammad Ali

Signed Muhammad Ali as an advertising ambassador for Capri-Sun, transforming the brand into an international corporation

2014

Sold Wild Flavors

Sold his majority stake in Wild Flavors to Archer Daniels Midland for $3 billion

Philanthropy & Social Impact

Social and Cultural

Leonie Wild Charitable Foundation

Undisclosed

Supports citizens in need and is involved in social and cultural projects.

Billionaires Connected to Hans Peter Wild

Peers in Food & Beverage

All Food & Beverage billionaires →

Richest in Switzerland

All billionaires from Switzerland →

Adjacent Global Ranks

Full global ranking →

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Frequently Asked Questions

What is Hans Peter Wild's net worth in 2026?
As of 2026, Hans Peter Wild's estimated net worth is $4.728 billion, ranking #931 among the world's billionaires. The estimate is based on publicly available shareholding data and market prices, updated daily.
How did Hans Peter Wild make their money?
Hans Peter Wild's wealth primarily comes from Flavorings, most notably through Flavorings.
Where is Hans Peter Wild from?
Hans Peter Wild is from Switzerland.
How old is Hans Peter Wild?
Hans Peter Wild is 84 years old.

Sources & References

Citations for this profile have not been published yet. Net worth figures here are estimates and should not be treated as verified. See our methodology for how these estimates are produced, or report a correction.