Early Life
Hans Peter Wild was born in Heidelberg, Germany, on June 16, 1941. He is the son of Rudolf Wild, the founder of the Wild company. Wild studied law and business administration, attending universities in Heidelberg, Munich, Mannheim, Paris (Sorbonne), and Cambridge. He earned a doctorate in law from the University of Mannheim.
Rise to Success
After completing his education, Wild joined his parents' company in 1974. He played a pivotal role in expanding the company's international presence, particularly in the areas of flavors and the Capri-Sun brand. Wild's strategic business moves, including partnerships with KKR and the sale of Wild Flavors to Archer Daniels Midland, solidified his reputation as a savvy entrepreneur. In 1979, he signed boxing world champion Muhammad Ali as an advertising ambassador, transforming the originally German company into an international corporation. He is the owner and chairman of Capri-Sun, a leading global brand in fruit juice drinks.
Key Business Strategies
Wild's key business strategy involved the international expansion of Capri-Sun and Wild Flavors. He focused on expanding the Capri-Sun brand worldwide, making it a household name. He played a crucial role in Wild Flavors' growth, establishing it as a leader in the natural flavors industry. In 2010, Wild sold a minority share in Rudolf Wild GmbH & Co. KG to Kohlberg Kravis Roberts & Co. (KKR). In 2014, Archer Daniels Midland acquired Wild Flavors for approximately $3 billion.
Philanthropy
Hans Peter Wild is known for his philanthropic efforts. He is the president of the Leonie Wild Charitable Foundation, which supports citizens in need and engages in social and cultural projects. He has also made substantial donations to educational institutions and medical research. He supports the Astona Summer Music Academy and is involved in rugby, acquiring the French rugby club Stade Français Paris in 2019.
