Chen Kaixuan

Biography

Chen Kaixuan is a Chinese billionaire and the chairman of Liby Group, a leading manufacturer of household chemicals, including detergents and soaps. Born in January 1970, Chen has built his wealth through his successful ventures in the manufacturing industry. His career highlights include co-founding Liby Group with his brother in 1994 and establishing it as a major player in China's consumer market. As of December 2025, Chen's net worth is estimated at $2.7 billion, reflecting his prominent position in the industry.

In-Depth Profile

Early Life

Chen Kaixuan was born in January 1970. Information regarding his early life and education is limited in the available sources. However, it is known that he is a Chinese citizen.

Rise to Success

Chen Kaixuan co-founded Liby Group in 1994 with his brother Chen Kaichen. The company, headquartered in Guangzhou, quickly became a major supplier of washing detergents and soaps in China. Chen's strategic vision and business acumen were instrumental in Liby Group's growth. The company's success highlights the power of branding in China's massive consumer market.

Key Business Strategies

Chen set up Liby with his brother, Chen Kaichen, in 1994. The company's main focus is the manufacturing of washing powder, washing detergent, washing soap, and washing liquid products. Chen's focus on branding and mass production propelled the company's growth. The company's main product is a popular spicy gluten snack called 'latiao'.

Philanthropy

Details about Chen Kaixuan's specific philanthropic activities and amounts are not readily available. However, his success in the business world demonstrates his potential to impact society through philanthropic endeavors.