Bruce Cheng

Early Life

Bruce Cheng was born in 1936. He arrived in Taiwan in 1948. Cheng spent his childhood in Taichung, where he attended Taichung First Senior High School. His early experiences instilled in him a strong sense of independence. During his time in high school, Cheng developed a keen interest in science and technology, which he would later pursue at National Cheng Kung University.

Rise to Success

Cheng graduated from National Cheng Kung University with a BSEE degree in 1957. He started his career as an aeronautic instrument engineer at Air Asia, and held management positions at TRW in engineering, production, and quality control. In 1971, he founded Delta Electronics with the vision of manufacturing television components. Under Cheng's leadership, Delta transformed from a components manufacturer to a leading provider of power supply solutions with industry-leading conversion efficiency. Delta became the world's largest provider of switching power supplies.

Key Business Strategies

Cheng's success is attributed to his forward-thinking approach, technical expertise, and determination. He emphasized research and development, collaborating with academic institutions to enhance power supply technology. He spearheaded the adoption of surface-mount technology components. Cheng also established a corporate mission focused on providing innovative, clean, and energy-efficient solutions, which is a cornerstone of Delta's business model.

Philanthropy

Cheng has been dedicated to environmental protection and has guided Delta to prioritize sustainability. The company has contributed to social participation programs, green buildings, and activities related to energy conservation.