Xu Zhenhua

Early Life

Xu Zhenhua was born in Shanghai, China, on January 24, 1979. Details about his early life and education are limited, but he graduated from university in 2000 and joined the Shanghai Institute of Computing Technology.

Rise to Success

Xu Zhenhua entered the gaming industry in 2002. He worked at Tencent, a leading Chinese internet company, starting in 2008. During his time at Tencent, he was involved in the development and operation of online games, including projects like 'Free Fantasy' and 'Legend of Xuanyuan'. In 2012, Xu launched the 'War of the Clan' series of games as a producer.

In 2014, Xu founded Shanghai Mutong Technology Co., Ltd., also known as Moonton. He served as the CEO of the company. In 2015, the company developed 'Magic Rush: Heroes', a mobile game integrating card, tower defense, and strategy elements. Moonton's major breakthrough came with the 2016 launch of 'Mobile Legends: Bang Bang' (MLBB), a multiplayer online battle arena (MOBA) game. MLBB gained immense popularity, especially in Southeast Asia. The game's success led to Moonton being acquired by ByteDance in 2021 for a reported $4 billion.

Key Business Strategies

Xu's key strategy involved capitalizing on the growing mobile gaming market and identifying a gap for a mobile MOBA game. His approach included:

• Developing a game that was accessible and appealing to a broad audience, particularly in Southeast Asia.
• Focusing on continuous updates and engaging content to keep players interested.
• Building a strong community around the game to foster player loyalty.

Philanthropy

There is no readily available information regarding Xu Zhenhua's specific philanthropic initiatives or amounts. However, the company won the "Cultural Contribution Award" and "Science and Technology Contribution Award" for Corporate Social Responsibility of People's Online Games in 2020.