Early Life
Xu Zhenhua was born in Shanghai, China, on January 24, 1979. After graduating from university in 2000, he entered the game industry in 2002.
Rise to Success
Xu Zhenhua's career took off with his co-founding of Moonton Games. He previously worked at Tencent, a leading Chinese online game company. In 2014, he founded Shanghai Mutong Technology Co., Ltd., serving as its CEO. The company developed Magic Rush: Heroes in 2015. In 2016, a mobile MOBA project team was formed and Mobile Legends: Bang Bang (MLBB for short) was developed. MLBB, released in 2016, quickly gained global popularity. In 2019, the game was recognized by the International Olympic Committee and became a medal item for the Southeast Asian Games e-sports event. In 2021, ByteDance acquired Moonton Games for $4 billion.
Key Business Strategies
Xu's strategy included a focus on mobile gaming, capitalizing on the growing smartphone market. Moonton's success was significantly boosted by adapting features and content to suit diverse cultures and the state of telecommunications in different regions.
Philanthropy
Information on Xu Zhenhua's specific philanthropic activities is limited in the search results. Additional research would be needed to provide detailed information regarding his charitable contributions.