Early Life
Valerie Anne Mars was born on January 20, 1959, into a family synonymous with the confectionery industry. Her parents are Forrest Mars Jr., a co-owner of Mars, Inc., and Virginia Cretella Mars. Valerie, along with her siblings, grew up immersed in the world of business and the family legacy. She is a fourth-generation member of the Mars family, who founded the company in 1911. Her upbringing instilled in her a strong work ethic and an understanding of the intricacies of running a global business.
Rise to Success
Valerie Mars pursued higher education, earning a Bachelor of Arts/Science from Yale University and an MBA from Columbia University. Her career began outside the family business at Manufacturers Hanover Trust Company, where she honed her financial acumen. In 1992, she joined Mars, Inc., and over time, she ascended to the position of Senior Vice President and Head of Corporate Development. In this role, she has been instrumental in the company's strategic growth, mergers, and acquisitions. In 2016, she inherited an estimated 8% stake in Mars, Inc., which significantly increased her net worth.
Key Business Strategies
As Senior Vice President of Corporate Development, Valerie Mars has been crucial in steering Mars, Inc.'s expansion. Her responsibilities include overseeing acquisitions, joint ventures, and divestitures. Her expertise has contributed to the company's sustained growth and its ability to adapt to a dynamic market. Mars, Inc. has a diverse product portfolio with brands like M&M's, Snickers, and pet care brands like Pedigree and Whiskas. The company reported net sales of $54.6 billion in 2024.
Philanthropy
Valerie Mars is actively engaged in philanthropy, particularly in environmental conservation. She serves on the board of Conservation International and is an honorary trustee of the Open Space Institute. These involvements reflect her commitment to protecting the environment and supporting causes dedicated to improving people's lives and the world.
