Susan Carol Holland

Early Life and Education

Susan Carol Holland was born on May 27, 1956, in Milan, Italy. She holds dual Italian and British citizenship. She earned a Bachelor's degree in Sociology and Psychology from Keele University in the United Kingdom and a Master's degree in Speech Therapy from the University of Milan.

Rise to Success

Holland began her career as a speech therapist at Milan General Hospital from 1982 to 1983. She transitioned to the marketing department of Amplifon's personal computer division from 1983 to 1991. Joining the Amplifon Board of Directors in 1988, she was appointed Vice-Chairperson in 1993 and took over as Chairperson in 2011. During her tenure, Amplifon expanded into digital hearing technologies and entered international markets through strategic acquisitions, including Miracle-Ear in North America in 1999.

Key Business Strategies

Under Holland's leadership, Amplifon has focused on innovation in digital hearing aids, and strategic expansion into global markets. Her approach has been crucial to the company’s growth and market share, leading to Amplifon’s position as the world's largest retailer of hearing aids.

Philanthropy

Susan Carol Holland is involved in philanthropy through the Amplifon Foundation, which focuses on initiatives related to hearing health. She also serves on the Honorary Committee of the Buzzi Foundation, which supports the Children's Hospital “Vittore Buzzi” in Milan.