Early Life
Sabrina Benetton's family history is deeply intertwined with the fashion industry. Her father, Gilberto Benetton, along with his siblings, founded the Benetton Group in 1965. She, along with her sister Barbara, inherited their father's fortune. Sabrina's early life was rooted in Treviso, Italy, where the Benetton family established their fashion empire.
Rise to Success
Sabrina Benetton has been instrumental in the ongoing success of the Benetton Group. After her father's passing in 2018, she inherited his business acumen and a significant portion of his wealth. She is recognized as a leader in the family, continuing the legacy of innovation and global expansion. She studied at the exclusive Swiss boarding school Le Rosey. Sabrina stepped down from the board of Atlantia, the infrastructure company controlled by the Benetton family in March 2021.
Key Business Strategies
While specific details on Sabrina Benetton's current business strategies are limited, the Benetton Group continues to focus on its core fashion retail business. They are known for their quality, design, and focus on social responsibility and sustainability. In the last decade, the Italian apparel group had accumulated losses for nearly €1.6 billion, and when Claudio Sforza joined the group in June 2024 to spearhead its recovery, he announced a radical restructuring plan, which is yielding better-than-expected results. The company aims to increase the Benetton e-shop's current 13% share of the group's overall revenue to 20%-25% in the next few years.
Philanthropy
Sabrina Benetton is a successful businesswoman, investor, patron, and philanthropist. Benetton Group has always paid special attention to the environment, the dignity of people and the transformations of society. The group has a commitment to present and future generations as well as to the communities where the company is present, both in Italy and in the countries where it operates.
