Early Life
Robert E. Rich Jr. was born on January 25, 1941, in Buffalo, New York. His father, Robert E. Rich Sr., founded Rich Products Corporation in 1945. Rich Jr. attended Williams College, graduating with a Bachelor of Arts degree in 1963. He later earned an MBA from the Simon Business School at the University of Rochester in 1969.
Rise to Success
Rich joined Rich Products in 1964 as the president of a start-up subsidiary, Rich Products of Canada. He advanced through various leadership positions, including Vice President of Sales and Marketing, and President. In 2006, following his father's death, Robert Jr. became the chairman of the board. Under his leadership, Rich Products expanded significantly, becoming a global leader in the frozen food industry.
Key Business Strategies
Rich Products' success is attributed to several key strategies. The company has focused on innovation, introducing products like the first non-dairy whipped cream. The company has also emphasized family values, maintaining a family-run business structure. The company has also expanded into new markets and built strong customer service standards.
Philanthropy
Rich is a dedicated philanthropist, supporting various initiatives. He has been involved in co-founding Western New York United Against Drug and Alcohol Abuse. He has also raised over $2.5 million for cystic fibrosis research.
